Client Strategy Director
Emploi États-Unis
Titre du poste : Client Strategy Director
Entreprise : DealMaker
Description du poste : DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours-and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.Who you areYou are a strategic and results-oriented marketing leader with a passion for understanding customers and driving impactful outcomes. You thrive in a fast-paced environment and aren’t afraid to push boundaries to achieve ambitious goals. You possess a « Find a Way » attitude, tackling challenges with creativity and determination. You value direct communication and aren’t afraid to « Be Bold and Direct » in your approach. You are constantly seeking ways to « Innovate and Simplify » marketing strategies and are deeply committed to « Obsessing over Customers » to ensure their success. You understand the nuances of marketing strategy and are particularly adept at understanding how to market investment opportunities effectively to investors.What you will doReporting directly to the President for Customer Marketing, you will be instrumental in shaping and executing our customer marketing strategy. You will lead our efforts to create top-tier marketing funnels that effectively raise capital and keep our customers delighted. Your key responsibilities will include:-Developing and implementing comprehensive customer segmentation strategies to deliver targeted and relevant marketing communications.-Overseeing the creation of compelling customer-centric content, such as case studies, testimonials, and success stories, to amplify customer advocacy and drive engagement.-Collaborating closely with Sales and Customer Success teams to gain deep insights into customer journeys and pinpoint strategic marketing intervention points.-Establishing and diligently tracking key customer marketing performance indicators, providing regular, insightful reports to leadership to inform strategic decisions.-Providing strong leadership and mentorship to a talented team of marketing professionals focused on enhancing customer engagement and fostering long-term loyalty.-Identifying and strategically implementing new marketing technologies and platforms to optimize the effectiveness of our customer marketing initiatives.-Developing and carefully managing the budget allocated for customer marketing programs and activities.-Staying at the forefront of industry best practices and emerging trends in customer marketing to ensure our strategies remain innovative and impactful.-Partnering effectively with the Product team to ensure seamless communication of new features, updates, and benefits to our valued customers.-Designing and executing innovative customer loyalty programs and initiatives that strengthen relationships and encourage repeat business.The most critical part of this role is: A deep understanding of marketing strategy and how to market investment opportunities to investors.What skills you needYou possess a strong analytical acumen with a high level of proficiency in data analysis to inform strategic decisions and measure campaign effectiveness. You bring a powerful blend of strategic thinking and creative problem-solving to develop innovative marketing approaches. Excellent project management skills are essential to effectively lead and execute complex marketing initiatives.The ideal candidate must have:-6-8 years of progressive experience in performance marketing strategy roles.-Proven experience with full-funnel marketing tactics, including media buying, conversion rate optimization (CRO), and sophisticated nurturing and conversion strategies.-Deep familiarity with full funnel marketing KPIs and data analysis.-In depth knowledge of different ad platforms such as Meta, Google, Tiktok and more.-Excellent written and verbal communication skills.This role can be based out of our Los Angeles or Austin office. \n\nFounded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform. As a Series A tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here’s why you should want to join us:-Competitive compensation with the opportunity to earn equity-get into a growth company on the ground floor-A diverse & distributed team of doers, innovators, and experts-Shared employee benefit plan (medical, vision, & dental)-Strong autonomy with support from leadership-Annual learning support And more!Equal Employment OpportunityDealMaker does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.
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Localisation : Los Angeles, CA
Date du poste : Sat, 24 May 2025 01:20:54 GMT
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