Consumer Experience Manager
Opportunité Professionnelle : Consumer Experience Manager chez Japan Tobacco International
Description du Poste
Japan Tobacco International (JTI) recherche un Consumer Experience Manager pour son bureau basé à Séoul, en Corée du Sud. Ce poste est une occasion unique de rejoindre une entreprise qui célèbre la diversité et l’inclusion, revendiquant un taux de satisfaction des employés de 83 %. JTI compte 46 000 collaborateurs issus de tous horizons, tous unis dans la construction de leur histoire de succès.
Missions Principales
Le rôle de Consumer Experience Manager est fondamental pour construire un parcours consommateur centré sur les Produits à Risque Réduit (RRPs) de JTI en Corée. Les responsabilités comprennent :
- Gérer les expériences en ligne et hors ligne tout au long du parcours consommateur.
- Développer et exécuter une stratégie de gestion de l’expérience consommateur (CEM), en alignant les initiatives aux objectifs globaux de l’entreprise et aux priorités locales.
- Optimiser le parcours consommateur en mettant l’accent sur des pratiques telles que le marketing payant, le marketing d’influence et l’amplification sociale.
Collaboration et Gestion
Le candidat idéal devra démontrer un esprit entrepreneurial et une grande adaptabilité, qualités essentielles pour naviguer dans l’environnement en constante évolution de l’industrie du tabac. Il sera en charge de :
- Gérer les relations avec les parties prenantes locales, régionales et mondiales.
- Collaborer avec les agences externes tout en les formant sur les activités de JTI et de la catégorie RRP.
- Planifier et gérer le budget CEM conformément aux stratégies de marketing et de ventes.
Exigences du Poste
Les candidats intéressés doivent répondre aux critères suivants :
- Diplôme universitaire de haut niveau.
- Minimum de 6 ans d’expérience dans le marketing et la stratégie, spécialisé en engagement consommateur.
- Compétences avérées en gestion de projets et capacité à travailler de manière transversale.
- Maîtrise du coréen et de l’anglais.
- Solides compétences analytiques et en gestion de budget.
Processus de Candidature
Les candidats retenus seront contactés sous 1 à 3 semaines après la date de clôture des candidatures, avec un processus comprenant :
- Un entretien téléphonique avec un conseiller en recrutement.
- Des tests d’évaluation.
- Des entretiens supplémentaires.
- Une éventuelle offre.
Engagement envers la Diversité
JTI s’engage à créer un environnement de travail diversifié et inclusif. En tant qu’employeur garantissant l’égalité des chances, l’entreprise encourage les candidatures de toutes les personnes, sans distinction d’origine, de genre, de religion ou d’autres caractéristiques protégées.
Ce poste offre la chance de construire une histoire de succès dans un secteur dynamique et de contribuer significativement à l’expérience des consommateurs. Les candidats intéressés peuvent postuler ici!
📅 Date de publication de l’offre : Sat, 07 Jun 2025 00:44:27 GMT
🏢 Entreprise : Japan Tobacco International
📍 Lieu : 서울시
💼 Intitulé du poste : Consumer Experience Manager
💶 Rémunération proposée :
📝 Description du poste : At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.To make a difference with us, all you need to do is bring your human best.What will your story be? Apply now!Learn more:Reporting to: RRP Portfolio and CEM LeadDuty Post: Seoul, South KoreaApplication Deadline: June 19, 2025Consumer Experience ManagerThe RRP Consumer Experience Manager plays a critical role in shaping and delivering a comprehensive, consumer-centric journey for JTI’s Reduced-Risk Products (RRPs) in Korea. This position is responsible for orchestrating both online and offline consumer experiences, from awareness to retention, through data-driven strategies and integrated marketing activations that align with JTI HQ direction, local market priorities, brand guidelines, A&SP breakthroughs, and all applicable legal and regulatory requirements.In a competitive and constantly evolving category, the incumbent will translate the Consumer Experience Management (CEM) framework into a market-specific deployment roadmap, focusing on delivering distinctive, relevant, and engaging touchpoints. A key focus will be optimizing the end-to-end consumer journey, with special emphasis on Paid Media, KOL & Viral Marketing, and earned social amplification, which are critical for driving visibility, conversion, and advocacy in Korea’s highly digital and trend-driven environment.Other responsibilities include:
- Local, regional and global stakeholders management
- Manage relevant external agencies and educate them on JTI business & RRP Category
- Plan and manage CEM budget aligned in A&SP
The ideal candidate will demonstrate a strong entrepreneurial mentality, coupled with a high degree of resilience and agility, crucial for navigating the dynamic and fast-evolving tobacco industry. They will bring a a consistent track recordn designing and executing consumer journey strategies, along with deep expertise in implementing effective and high-impact consumer engagement initiatives that drive measurable business outcomes.As the Consumer Experience Manager under the area of RRP Marketing you will do the following:
- Translate overarching company and brand objectives into actionable Consumer Experience Management (CEM) strategies, initiatives, and activation plans across all relevant consumer touchpoints, ensuring alignment with business goals and RRP category priorities.
- Lead the development of a comprehensive, end-to-end consumer journey strategy, shaping a seamless experience across all digital and physical touchpoints. Collaborate closely with cross-functional teams to optimize consumer conversion and retention throughout the full engagement cycle.
- Be responsible for the planning, execution, and performance evaluation of both consumer-facing and activation programs, including but not limited to: consumer promotions, direct engagement mechanics (on and offline), content and communication material development, and post-campaign evaluations. Ensure all initiatives are impactful, cost-efficient, and enhance brand equity.
- Strategize, execute and effective monitoring of marketing programs. Work in close partnership with internal stakeholders (Marketing, Sales, Field Sales, Digital) and external partners (creative, activation, digital, and media agencies) to ensure seamless planning and execution of CEM initiatives. Provide clear direction and maintain strong, collaborative relationships to support the growth of Ploom and future activations.
- Manage CEM budget, and consolidate overall Ploom budget, ensuring efficient allocation of resources and meticulous cost control.
- Be responsible fore the planning, approval, and monitoring of activation expenditures (BAP, Memo processes), ensuring return on investment and clarity through regular reporting and analysis.
- Lead or support ad-hoc projects and assignments as advised by management, giving to broader business priorities and departmental objectives.
Requirements:
- High standard of University degree
- Minimum 6+ years of experience in M&S, specialized in Consumer Engagement / Experience, Media Planning with direct experience in marketing campaigns.
- Coss-functional experience, good knowledge in marketing and strategic planning (Shaping Consumer Journey, building relevant initiatives and corresponding KPIs).
- Fluent in English & Korean language.
- Stakeholder management
- Connecting digital KPI to performance KPI
- Knowledge of consumer experience best practices and the ability to identify and address consumer pain points
- Familiar with defining strategies, business planning, vendor management and budget management
- Experienced in driving projects to completion as a project manager
- Strong analytical skills and the ability to use data to make informed decisions
- Strong leadership and people management skills, with the ability to work collaboratively across teams and departments
- Familiar with Microsoft Office applications and operations
Are you ready to join us? Build your success story at JTI. Apply now!Next Steps:After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor
Assessment tests
Interviews
Offer. Each step is eliminatory and may vary by role type.At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
🔎 Offre d’emploi vérifiée et enrichie selon la ligne éditoriale de l’Association Artia13 : éthique, inclusion, transparence et vigilance contre les annonces trompeuses.
🌍 Retrouvez d’autres offres sur artia13.world
