Consumer & Shopper Planning, CCA
Opportunité de Carrière chez Diageo : Consumer & Shopper Planning, CCA
Présentation de l’Entreprise
Diageo est le leader mondial des boissons haut de gamme, offrant une vaste gamme de plus de 200 marques présentes dans près de 180 pays. S’inscrivant dans une culture d’innovation et de collaboration, l’entreprise invite des talents passionnés à explorer, créer et célébrer des marques qui résonnent avec les consommateurs à travers le monde.
Description du Poste
Titre : Consumer & Shopper Planning, CCA
Localisation : Panama, Panama City
Le rôle consiste à jouer un rôle clé dans la formulation de stratégies commerciales centrées sur les consommateurs et les acheteurs, contribuant ainsi à l’avenir dynamique de Diageo pour la région des Caraïbes et d’Amérique Centrale (CCA).
Analyse du Marché
Le marché de la CCA est extrêmement dynamique, s’étendant sur 37 pays avec un modèle de distribution basé sur des RTC (Regional Sales Team). Le siège de la CCA, situé à Panama, abrite également le Centre d’Innovation Technologique de l’Amérique Latine. Cette unité commerciale génère environ 300 millions de dollars de ventes nettes, avec une part de marché dans la catégorie Scotch variant de 45% à 75%, plaçant Diageo en tête du secteur.
Ressources et Objectifs
Le rôle de stratège en planification des consommateurs est de devenir un *agent de croissance audacieux*, intégrant des idées fondées sur l’analyse des données et des tendances du marché afin d’exploiter les potentiels de célébrations sociales. Les responsabilités comprennent :
- Gestion de l’agenda de planification, en collaboration avec les équipes marketing.
- Identification proactive des opportunités de croissance.
- Influence stratégique sur les décisions commerciales.
- Optimisation continue des dépenses marketing.
- Gestion des budgets de recherche et de planification.
Compétences et Qualifications Requises
Pour réussir dans ce poste, les candidats doivent posséder :
- Plus de 6 ans d’expérience en planification stratégique et/ou en recherche de marché dans le secteur des biens de consommation courante (FMCG).
- Compétences en communication et en narration, avec un fort pouvoir d’influence.
- Expertise en recherche qualitative et quantitative.
- Capacités analytiques dérivant des ensembles de données complexes en recommandations concrètes.
- Esprit de collaboration et sens commercial aiguisé.
Culture d’Inclusion et Diversité
Diageo s’engage à célébrer la diversité, reconnaissant l’importance d’une culture inclusive où chaque individu est valorisé pour ce qu’il est. Cette approche joue un rôle fondamental dans le cadre des ambitions de l’entreprise de devenir le plus respecté des producteurs de biens de consommation.
Conditions de Travail et Flexibilité
Diageo prône la flexibilité au travail. Les candidats sont encouragés à discuter des modalités de travail qui leur conviennent afin d’assurer un équilibre entre bien-être personnel et exigences professionnelles.
Postuler
Si vous êtes inspiré et souhaitez contribuer à un avenir plus excitant pour les célébrations sociales à travers le monde, cette opportunité est pour vous. Pour postuler, suivez ce lien.
📅 Date de publication de l’offre : Wed, 11 Jun 2025 22:16:24 GMT
🏢 Entreprise : Diageo
📍 Lieu : Ciudad de Panamá
💼 Intitulé du poste : Consumer & Shopper Planning, CCA
💶 Rémunération proposée :
📝 Description du poste : Job Description :Job Title: Consumer & Shopper Planning, CCA
Location: Panama, Panama CityAbout usWith over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new insights, learn and grow, and unlock a brighter, more exciting future.Join us to create a career worth celebrating.About the Function:Our Marketing team are creators, helping to build and champion some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reinvent them for the world today, and into the future.A deep understanding of our consumers, behaviours, trends, and technologies underpins everything we do. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.About the team:It is an extraordinary opportunity to shape the future of Diageo Caribbean and Central America (CCA). We are looking for a curious, motivated, and highly expert strategic planner who can bring sharp insight and consumer-and-shopper-centric thinking to the heart of our decision making, from development of our growth strategies to execution drivers. It will also support key projects for the business, working closely with Innovation, Customer Marketing, and Marketing teams. This role reports to the Head of Consumer & Connections Planning in CCA.Caribbean and Central America market (CCA) is a very dynamic market with a large geographical footprint (37 countries) that operates under a distributor based RTC model. CCA office hub is in Panama, where we also host the Latin America Innovation Technology Center. CCA is a Diageo business unit that generates approximately $300m in net sales value, where Scotch category accounts for 70% of sales, predominantly playing in the Premium and Super Premium segments. Diageo share of market in Scotch varies from 45% to 75% across the region – making us the number one player.The Role RequiresOur role as Consumer Planners in Diageo is to act as bold agents of growth who lead the business with ideas and strategies powered by insight and foresight, to shape the future of social celebration and bring value for consumers, customers and Diageo.Our function is rooted in a Planning philosophy and mentality and goes well beyond functional research delivery.This role requires:Inspiring leadership and effective influencing skills across a diverse collaborator group, leading to genuine impact on delivering our ambition.Proactive fueling the business with consumer/ shopper led provocations and implications to drive penetration growIntegrative Thinking to synthesizes data and understanding from multiple sources in few core messages in an actionable wayBe externally diligent – to culture, trends & marketplace dynamics, to detect the factors that could positively or negatively impact growthPrioritizationTop 5 Accountabilities:Own the planning agenda, partnering with the brand and customer marketing teams on the development of category strategy, portfolio strategy, learning plans, creative development, and marketing business plans.Proactively defines and communicates opportunities for growth for the market, categories, and brands and articulates what it will take to realize these opportunities.Effectively influences the business to make the right consumer/shopper led strategic and commercially savvy decisions.Champion continuous optimization, ensuring that measurement & evaluation is integrated into learning plans and regularly applied to drive growth and increase productivity of our A&P spend.Effective management of research & planning budgets.Qualifications & Experience Required+6 years of Strategic Planning experience and/or Market & Consumer Research in FMCG, either at agency or client sideStrong communication (including storytelling) and influencing skills across senior levels.Externally diligent (customers, competitors, economics, business trends) to ensure the plans reflect opportunities and issuesWell-versed in fundamentals of qualitative & quantitative research (choosing methodologies, designing projects, interpreting observations and data, reporting with clarity and flair)Strong Analytical Skills and confirmed ability to distill multiple set of data to uncover insights and turning them into actionable business recommendations.Comfortable working in areas of ambiguity even in the absence of high levels of dataTruly collaborative, a critical great teammate but an objective voice of reasonCommercial savvy and creative; while intellectually rigorous in the thinking – super knowledgable both the art and the science of Planning.English Proficiency level.This role is based in Panama.Flexible Working Statement:Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to handle your wellbeing and balance your priorities from day one.Diversity statement:Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.We accept diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more.Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.Feel inspired? Then this may be the opportunity for you.If you require a reasonable adjustment, please ensure that you include this information when submitting your application.Worker Type : RegularPrimary Location: Panama CityAdditional Locations :Job Posting Start Date : 2025-06-10
🔎 Offre d’emploi vérifiée et enrichie selon la ligne éditoriale de l’Association Artia13 : éthique, inclusion, transparence et vigilance contre les annonces trompeuses.
🌍 Retrouvez d’autres offres sur artia13.world
