CRM & Email Marketing Manager
Emploi Irlande
Titre du poste : CRM & Email Marketing Manager
Entreprise : Code Institute
Description du poste : About your new roleWe are looking for a talented and creative CRM and Email Marketing Manager who is willing to take the next step in their career. This role aims to drive growth, expansion and revenue across the EMEA region. Reporting to the Head of Digital, you will be a part of a wider marketing team of digital, content, design and sales professionals. We operate on a hybrid model with a mix of remote and in-office days. Our office is based in Blackrock, Co. Dublin.About our companyCode Institute is a high-growth company that has become a leader in online Ed Tech. We are a global leader in Empowering Today’s Workforce with Essential Tech Skills. Demand for skills in AI, data analytics and software development is rapidly escalating as digitisation accelerates and hundreds of thousands of new roles open up monthly. Our online programmes give learners a direct pathway into these careers. This is a fast-growth, scaling industry with buckets of opportunity.Code Institute has been a Deloitte Technology Fast 50 Awards winner and is one of Europe’s largest providers of tech graduates. Our mission is to make a career change reality by delivering the digital skills to transform careers. We are a team of over 80 staff who take our work seriously and enjoy having lots of fun.Key ResponsibilitiesCommercial CRM Strategy: Develop and implement a comprehensive CRM strategy aligned with the organisation’s goals to enhance customer relationships.CRM Maintenance: Oversee and maintain the commercial CRM (Hubspot), including properties, lists, workflows, user controls/preferences, and training where required.Data Management: Oversee the collection, segmentation, and analysis of customer data to inform marketing strategies and personalised communication.Email Marketing: Manage email marketing campaigns, including segmentation, content creation (AI assisted), A/B testing, and performance analysis.Marketing Automation: Utilise marketing automation tools (HubSpot, Zapier) to automate marketing workflows, including lead nurturing and qualification campaigns.Cross-functional Collaboration: Collaborate with sales, customer service, and IT teams to ensure seamless customer experiences.Performance Metrics: Monitor, analyse and report on KPIs of projects and campaigns.Requirements– Bachelor’s degree in a marketing field.-4-5 years of experience in a similar role.-Professional experience managing Hubspot.-Impeccable English oral and written communication skills.-Experience in email marketing management; strategising, implementing and analysing campaigns.-Analytical and data driven.-Based in Ireland.Nice to haves-Proficient in automation tools such as Zapier.-AI tools for content and design creation such as ChatGPT, or native systems utilising AI such as Canva, Mailchimp, Adobe, Hubspot, etc.-Experience with project management tools such as Trello or ClickUp.-Proficient in Google Sheet or MS Excel.-Knowledge of Google Analytics 4.-Copywriting experience.-Familiarity with a content management system such as WordPress.Code Institute is an equal opportunities employer and prides itself on diversity and inclusivity across our staff and our student body alike.
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Localisation : Dublin
Date du poste : Wed, 30 Apr 2025 22:29:55 GMT
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