Growth Marketing, Senior Manager

Emploi Taïwan

Titre du poste : Growth Marketing, Senior Manager

Entreprise : Morgan Philips

Description du poste : A global fast-growing e-commerce innovator is seeking a highly strategic and data-savvy Sr. Manager to manage customer growth initiatives. This role is pivotal in shaping the customer journey through targeted activations, lifecycle campaigns, and data-driven experimentation. You’ll collaborate across key business functions to drive engagement, retention, and sustainable revenue growth.Key Responsibilities

• Develop and execute targeted marketing programs to engage customers across different lifecycle stages (e.g., acquisition, reactivation, loyalty).
• Design journey-based campaigns that drive purchase behavior, increase order frequency, and enhance user lifetime value.
• Identify new growth opportunities through structured experimentation and continuous testing
• Monitor program effectiveness and campaign performance using internal dashboards and analytical tools.
• Collaborate with Analytics and Product teams to design A/B tests, uncover insights, and iterate based on measurable outcomes.
• Translate data into actionable strategies that drive meaningful business impact.
• Partner closely with CRM, Performance Marketing, Operations, Product, and Finance teams to ensure cohesive execution and governance of customer initiatives.
• Contribute to cross-team alignment on customer growth goals and campaign roadmaps.
• Take full ownership of the customer channel from acquisition through to retention, along with implement enhancements to improve conversion at each stage.
• Regularly report on key metrics and identify areas for improvement.

Requirements

• At least 6 years of experience in CRM, customer lifecycle marketing, loyalty programs, or growth marketing in a digital or e-commerce environment
• Strong analytical mindset with a proven ability to derive insights from complex data sets
• Background in e-commerce or B2C businesses with hands-on experience managing growth programs
• Proficiency in data tools such as SQL, Python, or BI platforms is a strong plus
• Familiar with MarTech tools and CRM systems for campaigns
• Demonstrated ability to lead initiatives independently in a fast-paced, dynamic business setting
• Exceptional communication skills in both Mandarin and English, with a collaborative and proactive approach

Qualified and interested parties please apply with your CV to
Please note, that while Morgan Philips Group welcomes and appreciates all candidate response, volume of replies allows us to respond to short-listed candidates only. Resumes are collected for recruitment purposes only.

Salaire attendu :

Localisation : Taipei City

Date du poste : Sat, 24 May 2025 00:36:28 GMT

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