Offre d’Emploi : Trade Marketing Manager pour l’Amérique Centrale
Présentation générale
Cette annonce concerne un poste de **Trade Marketing Manager** au sein de **Red Bull**, une entreprise emblématique du secteur des boissons énergétiques. Localisé à **Ciudad de Guatemala**, ce rôle revêt une grande importance pour le développement et la coordination des activités de trade marketing dans la région. L’objectif principal est d’optimiser la présence et le potentiel de la marque tout en respectant son image et ses valeurs fondamentales.
Mission et responsabilités
Développement des stratégies de Trade Marketing :
Le titulaire du poste est chargé de concevoir et mettre en place des stratégies efficaces qui maximisent l’impact de la marque à différents niveaux. Cela inclut la création de supports de communication fluides entre les équipes internes et d’autres acteurs du marché, afin de garantir une exécution impeccable des initiatives de Red Bull.
Coordination avec les équipes de vente :
Une part significative de ce rôle consiste à aligner et coordonner les activités de marketing et de vente. Le candidat devra favoriser un échange d’idées proactif entre les départements marketing et ventes, et former une réseau interne pour garantir une synergie fonctionnelle.
Outils POS et développement de supports :
La gestion des outils de point de vente (POS) est primordiale. Le Trade Marketing Manager sera responsable de la planification et du développement d’une stratégie d’implantation adaptée aux différents canaux de distribution, ainsi que de la gestion des niveaux de stocks de POS. Cela inclut la production de matériaux liés à la vente, comme des rapports et des présentations, afin d’améliorer les conditions de vente.
Analyse et insights commerciaux
Le rôle exige une forte capacité analytique pour comprendre les tendances du marché et identifier les opportunités de croissance. Le candidat devra établir une plateforme de données pour mener des analyses pertinentes et proposer des solutions adaptées face aux défis. Cette analyse doit couvrir divers aspects, tels que le développement des ventes, la performance des clients et les évaluations promotionnelles.
Gestion des catégories
Le Trade Marketing Manager sera également impliqué dans la gestion de projets de Category Management avec les clients clés. Cela nécessite de nouer des relations solides avec divers responsables chez les clients, afin d’optimiser la performance des catégories de produits dans leurs magasins.
Compétences requises
Pour réussir dans ce rôle, les candidats doivent posséder les qualifications suivantes :
- Expérience : Minimum de 3 ans dans le secteur des biens de consommation (FMCG) avec une expertise en Trade Marketing, Business Insights ou Category Management.
- Compétences analytiques : Une bonne compréhension des marchés, des comportements des consommateurs et des outils d’analyse sont essentiels.
- Formation : Diplôme universitaire en commerce ou marketing.
- Langues : Maîtrise de l’anglais, tant à l’écrit qu’à l’oral.
Conditions et localisation
- Localisation : Ciudad de Guatemala
- Voyages : Répartition des déplacements estimée entre 10 à 20%.
Comment postuler ?
Si vous vous sentez en adéquation avec ce poste et avez l’énergie et la passion pour contribuer au succès de Red Bull, nous vous encourageons à postuler dès maintenant. N’oubliez pas d’exprimer votre motivation et ce qui vous rend unique dans votre candidature.
Cette présentation est conforme aux attentes d’Artia13 en matière d’information claire, éthique et inclusive, offrant ainsi un aperçu essentiel des exigences et des objectifs associés à ce poste au sein d’une entreprise prestigieuse.
📅 Date de publication de l’offre : Thu, 17 Jul 2025 03:35:55 GMT
🏢 Entreprise : Red Bull
📍 Lieu : Ciudad de Guatemala
💼 Intitulé du poste : Trade Marketing Manager Central America
💶 Rémunération proposée :
📝 Description du poste : The Trade Marketing is responsible for the development and coordination of the trade marketing & insights activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality & values. They should Lead the strategy of the local sales team and enable the execution of that strategy via Key Accounts and Field Sales teams. This includes all means of communication (internal, trade & shopper), internal coordination between marketing and sales, POS development and implementation, Category Management projects, trial activities and sales analysis to generate insight. In general, the jobholder will co-ordinate and project manage all trade-led marketing activities. RESPONSABILIDADESÁreas que son tus fortalezasTodas las responsabilidades que te confiaremos: Ampliar todasTRADE MARKETING KNOWLEDGE & CAPABILITYDevelop trade-marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities. Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image. Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.ALIGNMENT AND COORDINATION OF SALES AND MARKETING ACTIVITIESThrough personal and electronic communication – educate, orientate and utilize the brand team to deliver through the line activity in store. The country-marketing plan should be translated into sales strategy. Exchange ideas between Marketing and Sales departments proactively and challenge traditions. Establish an internal network with all departments necessary for efficient working – Communications, Brand, Sales, Logistics, Finance and special Customer Insight teams. Be the point of contact for the sales team to advise and give guidance on all account. You should define the Perfect Store by channel for your market using the International Model. marketing activity. Support the alignment across customers and channels in regards to trade marketing activities and the trade calendar for the year. Lead and execute the consumer activations campaigns working hand on hand with the field sales team, the merchandisers, the agencies and the costumers.POS TOOLS IMPLEMENTATION AND DEVELOPMENT/ADAPTATIONResponsible for developing a clear placement plan for the market and different channels and costumers around the region and coordinating orders with operations. Should also work with operations to ensure that the POS inventory levels are at the right level and should order the correct POS for their market from the international POS catalogue.Ensure global POS toolkit is used effectively in order to:-adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative)-meet country needs and objectives by being financially viableLead the local POS development cycle (briefing, prototypes review, feedback session). By working closely with our Agency, and coordinate the flow of information to ensure POS Tools quality and availability in all the markets. Responsible for developing relevant materials and support markets with insight-rich sell sheets, dashboards, reports, and videos to strive the improvement of execution and enhancement of selling conditions.Ensure local POS is developed only when international material is not appropriate, and a clear commercial benefit is recognized Off Premise.BUSINESS INSIGHTSIdentify, develop and implement necessary processes to enhance sales business performance within areas of the Business.Build the data platform necessary to run analysis and generate insight – directly manage data providers.Identify opportunities and challenges. Quantify the opportunities. Prioritize and provide solutions to overcome the challenge or maximize the opportunity.Sales development analysis (by customer, by channel, by distribution point, etc.)Customer performance in all sales fundamentalsChannel (Retail, Impulse, C&C, etc.) specific strategies and tools/tacticsPromotional evaluationBusiness planningDriver of insights for proper cooler placements using DP and owned tools understanding clusters of stores and individual strategies per cluster. (Rojo + Negro, etc).CATEGORY MANAGEMENTRun Category Management projects with the identified top customers. Build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer. Attend face to face meetings with the customer to present and work with them to improve the performance of the Category in their stores. Interpret the available data and shopper insight to come up with a tailored action plan that will grow Category turnover in that customer.For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.SINGLE POINT OF CONTACT FOR REPORTING TO INTERNATIONAL OFF PREMISE TRADE TEAMManage all the international requests of data sharing and international tools local implementationMonthly fill-in of International Dashboard with market dataOrganization and follow-up of wave of store audits in local marketImplementation of global tools (for in-store material creation, for elaboration of planogramas, for evaluation of promotion efficiency…)DIRECTLY MANAGE TRADE MKT TEAM.Lead, coach and guide direct report of Trade Marketing Specialist.Focusing on performance delivery as well as development of role/person.LEAD FIELD SALES ROUTINESLead, plan and track the field sales routines of the off premise team. Track the visits and improve the execution in the “Prime Relevant Universe”. Assure all tools (displays, local POS Materials, coolers, etc.) to execute the daily plan. Support the team with audits, twisters, blitz, building of displays, merchandising to effectively drive the sales business. Responsible for the Perfect Store Rate of the region.9. GUIDE FIELD TEAMS TO MANAGE OUTSORCED MERCHANDISING SERVICEManage service agreements with providers.Define, execute and evaluate KPI´s for the merchandising service provider.Routine audits to evaluate merchandising service level.Support for field sales team on outsourced management, kpis, routines, etc.TRAINING AND COACHINGResponsible for the training, motivation and skill development of Red Bull & Distribution Partner’s merchandising personnel. Training and Managing of Distribution Partner Manager, front Line Strikers and Distributor Partner’s as per Red Bull guiding norms and regulations to deliver Best in Class service, driving team motivations and development.Develop training cycles and presentations according to market and distributor needs.PROJECT MANAGEMENTResponsible for the agenda of all the regions market. Work cross-functionally and cross-departmentally to ensure best in class support for markets. Execute, and adapt all the trade campaigns according to the market and the shopper needs. Negotiate win/win partnership agreements which add value to both Red Bull business and the customer’s business. Joint responsibility, support of the DPM’s and KAM’s, for executing marketing activities and POS. Work with markets to collect and share best practices and administer and drive engagement on the Field Sales Team.EXPERIENCIATus áreas de conocimiento y experienciaLo más importante para esta posición:
- 3 years’ experience in FMCG sector. Ideally in Trade Marketing, Business Insights, Category Management, Key Account Management or Traditional and Modern Sales.
- Clear understanding of markets, sales & distribution, competitor activity, consumer & shopper behavior, category management & business insights in FMCG context
- Strong analytical ability and commercial acumen to understand financial statements and market trends. Strategic thinking able to lead the sales strategy.
- Influencer capable to motivate and engage distributor´s decision makers.
- University Degree (business, marketing or similar).
- Fluent in written and spoken English. EDV (Word, Excel, Power Point, etc.).
- Viajar 10-20%
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