Head of Performance Marketing
Opportunité Professionnelle : Head of Performance Marketing chez Fisher & Paykel
Présentation de l’Entreprise
Fisher & Paykel est une marque emblématique de Nouvelle-Zélande, reconnue à l’échelle mondiale pour sa forte héritage et ses projets ambitieux. L’entreprise se concentre sur la création de produits de luxe conçus autour des besoins des utilisateurs. Sa démarche est guidée par des valeurs telles que l’authenticité, la générosité, la curiosité et un engagement envers la durabilité. Fisher & Paykel cherche à se positionner comme la marque d’appareils électroménagers la plus centrée sur l’humain et la première sur le marché des produits premium.
Contexte et Vision
Avec l’expansion de son campus de Tāmaki Makaurau à Auckland, Fisher & Paykel s’engage dans une période excitante de développement. Les nouveaux sites, comprenant le siège mondial à Penrose et un centre d’expérience innovant à Grey Lynn, seront des centres d’excellence en conception et innovation d’appareils électroménagers.
Le Poste : Head of Performance Marketing
Description du Poste : Le futur Head of Performance Marketing sera amené à développer et maximiser l’efficacité des activités de marketing digital au sein d’un portefeuille mondial. Ceci inclut la mise en œuvre de technologies avancées et l’utilisation d’analyses de données pour atteindre les objectifs stratégiques de l’entreprise.
Responsabilités :
- Conduire une équipe spécialisée en SEM et Programmatic.
- Aligner les activités marketing avec les objectifs commerciaux en développant des cadres médiatiques globaux.
- Assurer l’attribution de la performance médiatique selon les objectifs marketing.
- Collaborer étroitement avec les équipes marketing à l’échelle mondiale et locale pour établir des plans de livraison stratégiques.
Profil Recherché
Compétences et Qualifications :
- Expérience avérée en tant que leader dans le domaine du marketing digital.
- Capacité à traduire des objectifs commerciaux en stratégies de canaux efficaces.
- Expertise dans l’optimisation de campagnes publicitaires sur diverses plateformes, notamment Google Ads et Meta.
- Compétences avancées en Google Analytics (GA4), Google Ads, Google Tag Manager, ainsi qu’en stratégies de PPC, Display et Social.
- Connaissances en SQL ou Looker seraient un plus apprécié.
Formation : Un diplôme supérieur en Marketing, Commerce, Science ou disciplines associées est recommandé.
Offre et Avantages
Fisher & Paykel propose une occasion unique de rejoindre une grande entreprise internationale, offrant un environnement diversifié et dynamique pour l’apprentissage et le développement. Les avantages incluent un salaire compétitif, une flexibilité de travail, des remises sur les produits de Fisher & Paykel, ainsi qu’un accès à des programmes de congé familial, d’assurance vie et invalidité, et des soins médicaux à tarif réduit.
Engagement d’Inclusion
Fisher & Paykel se distingue par son engagement envers l’égalité des chances. Tous les candidats sont pris en considération sans distinction de race, de sexe, d’ethnie, ou d’autres caractéristiques protégées par la loi.
Pour Postuler : Les candidats intéressés sont invités à postuler ici pour saisir cette opportunité exceptionnelle au sein d’une marque de renommée mondiale.
Avec une attention permanente aux détails et une passion pour l’amélioration de la vie par le bon design, Fisher & Paykel s’engage à devenir la marque d’appareils la plus centrée sur l’humain au monde.
📅 Date de publication de l’offre : Wed, 30 Apr 2025 07:41:34 GMT
🏢 Entreprise : Fisher & Paykel
📍 Lieu : Auckland
💼 Intitulé du poste : Head of Performance Marketing
💶 Rémunération proposée :
📝 Description du poste : The RoleFisher & Paykel is one of New Zealand’s best-known brands, a global company with a strong heritage and ambitious plans. Our New Zealand origins, curious nature and passion to develop luxury products designed around people are core elements that make us unique.Driven by our brand values of being real, generous, curious and sustainably minded, as a team we take a collaborative approach, have a culture where ideas are heard, and are united in our leading goal to be the world’s most human-centred, #1 premium appliance brand.We are entering an exciting new phase in the evolution of our luxury brand, as we expand our presence in Tāmaki Makaurau Auckland into a state-of-the-art three-site campus. Our Global HQ in Penrose, Distribution Centre in East Tāmaki and our world leading Global Experience Centre in the Grey Lynn.Connected across the Auckland isthmus, our campus sites combine to tell the story of our people, our brand and our future legacy. These bespoke, purpose-built developments located strategically across the region will see Fisher & Paykel create a centre for excellence in appliance design and innovation in Aotearoa New Zealand.The Opportunity:Based at our current East Tāmaki Design Centre, as the Head of Performance Marketing, you will develop and maximise the effectiveness of our digital performance marketing activity across our global portfolio, ensuring that strategic goals are operationalised effectively with the right technology, marketing and data insights. You will lead the digital performance team across SEM and Programmatic, ensuring alignment with business objectives through the development of global media frameworks and measurement. You will also provide attribution of media performance to marketing and business objectives.This role works cross-functionally and collaboratively within our Global Marketing team while closely supporting both global functions and in-market marketing teams to develop strategic and tangible delivery plans for core digital channels. These plans will be aligned with wider marketing objectives, including brand awareness, audience engagement, conversion, and lead generation.This is where you come in:You’ll lead a team of SEM and Programmatic specialists, provide support for Paid Social, optimising digital campaigns across platforms. Developing retargeting frameworks, maximising campaign reach, managing the marketing tech stack, leading AI and automation projects, and creating custom UTM builders are part of the role.It’s about aligning performance reporting with business needs, making recommendations and decisions based on a mix of data and business context, and building long-term marketing attribution models. Managing partnerships with key platforms such as Google and Meta and ensuring data privacy compliance are also crucial aspects.So, who are you?You’re an experienced digital performance leader who excels at blending data, strategy, and execution.You’ve successfully led and developed the capability of small high-performing teams, worked collaboratively across functions, and translating business goals into effective channel strategies.You’re well-versed in campaign optimisation and confident presenting results to senior stakeholders.Your expertise spans Google Analytics (GA4), Google Ads/SA360, and Google Tag Manager, with bonus points if you have skills in SQL or Looker. You’re adept at maximizing PPC, Display, and Social channels, and can create frameworks for attribution, retargeting, and customer journey optimization. With experience in customer-facing e-commerce, ideally across multiple markets, you have a proven track record of achieving ambitious traffic, conversion, and revenue targets.With a high level of capability in digital marketing or eCommerce performance, you bring advanced proficiency in GA4, Google Ads, GTM, and paid media strategy (PPC, Display, Social). You’ve developed SEO strategies, built retargeting frameworks, and created data-driven reporting dashboards. You’re skilled in CRM systems, audience segmentation, and understand how content drives engagement and conversion. Fluent in using data for decision-making, you know how to build reports, understand attribution, and convert insights into action. You thrive in a fast-paced, evolving digital landscape, balancing diverse stakeholders and competing priorities.A tertiary qualification in in Marketing, Commerce, Science, Computer Science, Mathematics, Statistics, or related disciplines is preferred.What we offerWe can give you the rare opportunity to move into a large, complex global organisation, part of the global Haier parent company and headquartered with F&P in NZ, where you will gain wide exposure across the business. This role has diverse and exciting challenges and the chance to continually learn and develop.Along with a competitive salary, flexible working, ongoing development, as a valued member of our team you’ll enjoy generous discounts on Fisher & Paykel and Haier products, life & disability insurance, discounted medical cover, access to our leading Whanau/Family leave offering, our subsidised staff café, and free car parking when you are on-site.All this, coupled with great leadership and backed by a world leading heritage brand that is consistently ranked as one of New Zealand’s most Trusted Brands… year after year.Apply now to be considered for this rare opportunity to work with Fisher & Paykel Appliances here in New Zealand and with global markets around the world.From the grandest of ideas to the smallest of details, every day we’re turning our passion into performance and improving life through good design.Here at Fisher & Paykel we’re passionate about our customers and we care about the details. It’s this passion that inspires us towards reaching our goal – to become the most human-centred appliance brand in the world.#LI-CU1#LI-HybridFisher & Paykel is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.
🔎 Offre d’emploi vérifiée et enrichie selon la ligne éditoriale de l’Association Artia13 : éthique, inclusion, transparence et vigilance contre les annonces trompeuses.
🌍 Retrouvez d’autres offres sur artia13.world
