Insights Manager – Korea
Emploi Corée
Titre du poste : Insights Manager – Korea
Entreprise : Brown-Forman
Description du poste : CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.For best results, use Google Chrome to view this page.Meaningful Work From Day OneThis new, pivotal strategic role in Korea, will act as the leader for big, profit driving consumer/shopper ideas, inspiring brand and sales teams and senior leadership teams, by understanding what matters to consumers/shoppers and overall market landscape and delivering insights which unlock significant brand and business growth.
- You will provide brand teams with actionable business and A&P allocation direction as well as opportunities, insightful and actionable consumer/shopper understanding, strategy recommendation, research implementation and analysis. You will support the Marketing team in informing and influencing portfolio and innovation strategy.
- You will also provide commercial team insight on trade environment, category, channel and customer trends.
- In addition to managing research, the role will co-lead the Annual planning process (in particular identifying key business questions with Marketing team, designing S&I structure and content with brand teams, designing commercial workshops together with commercial team, supporting country planning) and help identify compelling insights and use them to help develop inspired solutions to business issues and opportunities. You will be a champion of the role as well as a representative of the Brown-Forman Insights function in and outside B-F.
What You Can Expect1. Lead the identification of critical knowledge gaps relative to consumers, shoppers and the marketplace, and champion the development of solutions to address;
-Lead continuous analysis of market trends (IWSR, Nielsen, Brand Tracker etc.) as well as ad-hoc research projects needed to address key business priorities or knowledge gaps;
-Generate actionable insights about the brands, consumers, market trends to assist in the development of brand and portfolio strategies;
-Join the dots between consumer, shopper and trade insights.
-Being the voice of consumer and shopper, collaborates with brand teams in the development of brand building strategies and activations by performing analyses and preparing recommendations, including setting up consumer-led KPIs as appropriate.2. Business Planning and Strategy:
-Play instrumental role in Country and Region Strategy development and other long-term projects;
-Co-lead annual planning process (leading S&I session and Commercial workshops) and actively contributing in the whole cycle;
-Lead edge in shopper knowledge and category management; co-lead/contribute to category management/redesign projects with Key Accounts together with Brand and Commercial team;
-Help establish strong culture of measurement and evaluation of marketing activities;
-Ensure rigid discipline of research budget usage. Approach spending decisions with critical KPI-based mindset; ensure team’s adherence to business unit spending authorization policy;
-Provide strategic oversight of planning cycle in relation to Insights subjects. Assign the appropriate tasks and resources to ensure full alignment with this business process3. Korea Insights Leadership and Asia/Global Insights Team Contribution:
-Lead the local/regional Insights project initiatives ensuring (i) disciplined target setting and tracking of execution and (ii) development of team knowledge and capabilities;
-Establish culture and necessary projects/processes aimed at holistic consumer and shopper understanding closely linked to business ST and LT strategies and objectives;
-Test and learn, connect with wider Insights team and share with pride
-Manage relationships with local research agencies and panel providers (contract negotiations, costs, accurate delivery of services, etc)4. Building insights capabilities within Korea team
-Build and nurture the culture of insights and fact-based approach within Marketing & Sales organization
-Educate and train teams on BF principles, establish common language
-Build awareness and confidence in usage and interpretation of existing data and tools within Marketing & Sales (including IWSR, Nielsen, Sell-out, etc.)
-Closely collaborate with Finance analytics to connect the dots and gather relevant insights for pricing strategy and RGM.
-Monitor the market to identify opportunities to get data and relevant insights, Test & learn new mechanics.
-Fosters culture of thorough and comprehensive research briefing among the teamsWhat You Bring to the Table
- 5+ years of client or agency side FMCG/Beverage/Tobacco consumer/shopper/retail insights experience
- Strong business and trade environment acumen
- Shopper understanding
- Retail market sales data
- Fluent business English proficiency – advanced written and oral communication in English
Who We AreWe believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.What We OfferTotal Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#benriach#LIRequisition Type: EmployeeManagement Level: LeaderGlobal Job Level: L2Number of Openings Available: 0
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Localisation : 서울시
Date du poste : Fri, 23 May 2025 03:46:37 GMT
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