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Titre du poste : KIWI Kisan Window – Consumer Retention Expert (3-5 yrs) Dehradun (Online/Digital Marketing)
Entreprise : KIWI Kisan Window
Description du poste : Job Title: Consumer Retention Expert | Kiwi Kisan Window Location: Dehradun Experience: 3-5 years in Consumer Retention & Loyalty for FMCG, Grocery, or D2C brands Growth Path: Opportunity to grow into a Head of Retention & CRM role as we scale About Kiwi Kisan Window :- Kiwi Kisan Window is a fast-growing omnichannel FMCG brand offering 250+ healthy & unique flavors of India across: Retail Stores : 8 currently – Scaling to 35 by March 2026 Quick Commerce : Expanding across Zepto, Blinkit, Instamart D2C Website : 10x revenue growth plan in motion Corporate Gifting : Strong presence in premium health-focused gifting As seen on Shark Tank India (Season 4, Episode 5), we are on a mission to build India’s most-loved healthy food brand. To drive repeat purchases, loyalty, and LTV, we need a Consumer Retention Expert to create high-impact retention strategies and improve customer lifetime value. Key Responsibilities (KRAs)1- Customer Retention & Loyalty Strategy – Develop & implement a retention roadmap to increase repeat purchase rates & LTV. – Create & manage customer segmentation strategies (RFM analysis, cohort-based engagement). – Build data-driven loyalty programs to maximize customer stickiness & brand affinity. – Own & optimize WhatsApp, Email, and SMS engagement campaigns.2 CRM & Lifecycle Marketing Execution – Design & execute automated lifecycle campaigns (welcome flows, cart recovery, replenishment reminders). – Use behavioral triggers to drive retention at key moments (first-time buyer – loyal customer). – Build & optimize win-back campaigns to re-engage inactive customers. – Work closely with performance marketing to enhance ROAS by increasing repeat buyers.3-WhatsApp, Email, & SMS Marketing : – Create high-impact WhatsApp, email, and SMS strategies to improve engagement & conversions. – A/B test subject lines, messaging, CTAs, and incentives to optimize open & click-through rates. – Leverage personalization & AI-driven recommendations to make messaging hyper-relevant.4- Subscription & Membership Program : – Develop a subscription model for repeat purchase categories (ghee, oils, dry fruits, snacks). – Design a high-value membership program to encourage higher AOV & exclusive benefits. – Work on bundling & prepaid offers to increase customer commitment.5- Data Analysis & Retention Insights : – Track key retention KPIs: Repeat Purchase Rate, LTV, Churn Rate, AOV, CAC Payback. – Analyze customer behavior data (purchase patterns, frequency, feedback) for strategic improvements. – Build dashboards to monitor and report retention performance across channels. Key Performance Indicators (KPIs) :- Repeat Purchase Rate: Increase by 30-50%+ over 6-12 months. Customer Lifetime Value (LTV): Improve LTV through better engagement & upselling. Churn Reduction: Decrease churn by implementing effective win-back strategies. WhatsApp, Email, & SMS ROI: Improve CTR, conversion rates, and AOV. Subscription & Membership Success: Drive growth in prepaid & repeat purchase models. Who Should Apply?- 4-8 years of experience in Consumer Retention, CRM, or Lifecycle Marketing for an FMCG, Grocery, or D2C brand.- Strong knowledge of customer segmentation, loyalty programs & cohort-based retention strategies.- Hands-on experience with BiteSpeed, Exotel, CleverTap, MoEngage- Proven track record in WhatsApp, Email, SMS, and Subscription-based models. Analytical mindset – ability to interpret data & optimize retention campaigns based on insights. Preferred Experience:- Worked in D2C FMCG brands (The Whole Truth, Open Secret, Farmley, Slurrp Farm, Yoga Bar, Epigamia, etc.).- Experience with retail & omnichannel CRM strategies (not just digital).- Strong understanding of repeat purchase psychology in grocery & health-focused categories. Why Join Kiwi Kisan Window?- Be part of an omnichannel brand scaling 10x across retail & digital platforms.- Own & drive retention strategy for a high-growth Shark Tank-featured brand.- Performance-based incentives tied to retention & revenue growth.- Fast-track to leadership: Clear growth path to Head of Retention & CRM. How to Apply? Send your resume to with « Consumer Retention Expert » in the subject line. Contact us at: +91 78178 73513 for more details. Join Kiwi Kisan Window & help build India’s strongest customer retention engine for healthy food lovers! (ref:updazz.com)
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Localisation : Dehradun, Uttarakhand
Date du poste : Fri, 21 Mar 2025 04:30:42 GMT
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