Emploi en Malaisie : Head of Marketing chez Frasers Group
Une opportunité dans le secteur dynamique du sport
Le Frasers Group, acteur majeur dans le domaine de la distribution sportive, recherche un Head of Marketing pour Sports Direct Malaysia. Cette entreprise en pleine expansion, qui compte actuellement 39 points de vente et un site e-commerce dédié, est bien positionnée pour doubler la mise sur le marché asiatique avec des produits de marques sportives de renommée mondiale.
Description de l’entreprise
Sports Direct Malaysia se distingue par sa capacité à offrir une gamme exhaustive de plus de 70 marques sportives authentiques. La société emploie plus de 1000 personnes, et elle s’engage dans une stratégie de croissance agressive qui promet de transformer l’expérience client dans ses magasins. Ces nouveaux points de vente sont conçus pour maximiser l’espace, diversifiant les catégories sportives de manière à rendre l’expérience d’achat aussi immersive que possible.
Responsabilités du poste
Le candidat retenu pour le poste de Head of Marketing devra :
- Assurer la cohérence de l’image de marque à travers tous les départements et supports.
- Agir comme point de contact clé pour toutes les demandes de marketing opérationnel, en établissant des relations solides avec les parties prenantes.
- Planifier et gérer les productions de contenu pour toutes les campagnes marketing, incluant photos et vidéos, ainsi que la création de matériels promotionnels.
- Soutenir l’organisation d’événements internes et externes, en ajoutant une valeur à la marque à travers des partenariats et des parrainages.
- Développer des campagnes marketing intégrées sur différentes plateformes, notamment TV, radio, et digital.
- Évaluer le budget marketing et en rendre compte régulièrement.
- Collaborer avec des agences créatives pour maximiser l’impact des campagnes marketing.
- Gérer les initiatives de durabilité à travers une perspective marketing.
Exigences du candidat
Les qualifications requises pour ce poste incluent :
- Expérience antérieure en marketing, de préférence dans le secteur du retail.
- Compétences rédactionnelles solides, avec une maîtrise démontrée de l’écriture et de l’édition.
- Capacités de gestion de projet et aptitude à mener plusieurs tâches à bien, même sous pression.
- Compétences relationnelles exceptionnelles pour établir des connexions durables.
- Connaissances techniques en logiciels de création (Adobe Creative Cloud) et aisance en communication en anglais.
- Formation pertinente (ex. : diplôme en marketing).
- Passion pour le sport (préférée mais non indispensable).
Culture d’entreprise et valeurs
Chez Frasers Group, les candidats sont encouragés à penser sans limites, à être pertinents vis-à-vis de leurs partenaires et à prendre possession de leurs projets. Ce cadre valorise l’innovation, tout en soutenant une culture d’inclusion et d’égalité des chances. L’entreprise offre un environnement de travail stimulant, tout en estimant hautement l’éthique et l’engagement envers la durabilité.
Opportunités et défis
Le marché malaisien, tout en étant prometteur, présente aussi des défis. Les candidats doivent être préparés à travailler dans un environnement en constante évolution. La capacité à s’adapter et à générer des solutions créatives est primordiale.
Conclusion et appel à l’action
Candidats intéressés par une carrière enrichissante dans un environnement à fort potentiel sont invités à postuler. Ce poste représente non seulement une opportunité de croissance personnelle, mais également un engagement envers des pratiques commerciales éthiques et innovantes.
Pour plus d’informations ou pour postuler, veuillez vous référer à l’annonce originale.
📅 Date de publication de l’offre : Sun, 15 Jun 2025 02:54:39 GMT
🏢 Entreprise : Frasers Group
📍 Lieu : Petaling Jaya, Selangor
💼 Intitulé du poste : Head of Marketing
💶 Rémunération proposée :
📝 Description du poste : Company DescriptionSports Direct Malaysia is currently looking for Head of Marketing to join our growing team.Sports Direct Malaysia currently operates a total of 39 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 70 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs over 1000 staff with a view to expanding rapidly across Asia in the coming years.We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing).Job DescriptionYour responsibilities as the Head of Marketing will include but not limited to:
- Ensure that the brand image and reputation is maintained across all regions, departments, and all current and future collateral is produced in line with Company’s standards.
- Act as the go to contact for all operational marketing requests, forging strong relationships with key stakeholders across all departments and third-party partners.
- Plan and manage all internal and external photo/video shoots for the Company, ensuring all relevant stakeholders are thoroughly briefed and prepared ahead of time. Oversee on the direction, styling, prop gathering, post-production and internal approval flows.
- Manage the end-to-end ideation, development, production, and distribution of all internal and external marketing assets, including, but not limited to, printed brochures, sales presenters, photography and videography, e-commerce, and physical items.
- Manage the marketing events calendar and support on all event activations – including products, partnership, sponsorships, etc.
- Act as brand guardian across the Company, ensuring that all departments, colleagues, and activations are in line with Company’s brand standards and guidelines.
- Overseeing and leading brand campaign experience across TV, radio, print, outdoor and digital channels.
- Prepare, manage, and report the brand & digital marketing budget and its usage
- Collaborate or engage with creative and media agencies (if necessary) to enhance brand marketing activities and end results.
- Involve in planning and delivery of marketing campaigns and communications, growing awareness of the key audiences including CSR as well as employers branding.
- To be responsible for the tracking of the Brand KPls, working with research agencies.
- To develop the skills and capabilities within the team to ensure that the Company has best in class marketing staff, delivering high quality marketing campaigns.
- To collaborate with both in-house and external, creative and media agencies as well as internal stakeholders to deliver programme of marketing campaigns and communications across a range of paid and owned channels.
- Collaborate and contribute to any other marketing related activities, campaigns or projects.
- Align on a frequent basis with UK teams to make sure strategy/deliverables are cohesive across markets.
- Manage the yearly Strategic pillars and OKR’s. Compile the KPI’s across departments and filter into cohesive strategy as well as quarterly tracking and reporting to the UK.
- Plan and oversee any major business events, including visit from UK Board of Directors (presentations, budgets, even itinerary’s, coordination with all teams etc.)
- Represent the company at any and all necessary PR Events.
- Link between UK Fraser & SD social accounts to ensure latest SDM & SDI news regarding store/staff/events is updated.
- Plan and align the brand strategies together with the commercial team (SD & USC) to make sure all marketing activations are clear and aligned.
- Oversee the FAS football partnership and leverage on all the opportunities and exposure available.
- Closely monitor sales weekly though Power BI and summarize the strategy for the team in terms of products/brands to drive and provide solutions for problems areas.
- Drive the sustainability initiative from the company through a marketing lens.
- Oversea the digital marketing team and make sure the linkage is strong between retail and ecom. (Covers affiliates, influencer marketing, paid ads, content writing etc.)
- Make sure all retail & VM initiatives in store are 100% aligned to UK standard and direction.
- Support new business opportunities with marketing planning and resource (jack wills concept store, Everlast gyms etc.)
- Implement any new UK/global marketing strategies and ensure all markets locally are aligned.
- Any other assignments as directed by immediate superior as and when required.
QualificationsRequirement:Candidate must have the following requirement:
- Previous experience in marketing, preferably in retail industry
- Have excellent copywriting skills, and be an accomplished writer, editor and sub-editor
- Possess project management skills with the ability to drive own projects, including but not limited photoshoot
- The successful candidate must be able to make strong and long-lasting connections with exceptional interpersonal skills
- Proficient in Adobe Creative Cloud.
- Fluent English communication proficiency
- Preferred – Bachelor’s degree in Marketing, or relevant field
- Creative, resourceful, out of the box thinker, well-organised
- Knowledgeable about the given field and competition in the market
- Multi-tasker and able to handle pressure and tight deadlines
- Proven great leadership qualities and skills
- Pro-active / ‘can-do’ attitude with the ability to deliver end results and make things happen
- Passion for sports desirable
- Willing to travel and work on weekend when needed
Additional InformationAn opportunity like this at Frasers Group is for the fearless.The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles – you will:THINK WITHOUT LIMITS – and take the team with you –BE RELEVANT – to our people, to partners, and to the planet –OWN IT – and back yourself
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