Manager, Brand Communication(Originals), Brand adidas
Emploi Corée
Titre du poste : Manager, Brand Communication(Originals), Brand adidas
Entreprise : 아디다스
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Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading…Team:LocationType:Grade:Create Alert×Select how often (in days) to receive an alert:StartPlease wait…Manager, Brand Communication(Originals), Brand adidasPURPOSE & OVERALL RELEVANCE FOR THE ORGANISATIONDrive an effective and efficient brand activation of Originals, Basketball and Partnership category for Reason to Buy campaigns and Key Concepts in country/cluster in full alignment with the Global BA and BU teams.KEY RESPONSIBILITIES:
- Create the local brand marketing plan and calendar based on input from country commercial needs
- Create local content (brief and production) and get approval from Global BA and BU if necessary
- Support the brief and production of category relevant key account or Retail activations
- Align with the Media Activation on the media strategy for a campaign execution
- Execution of the MWB plan per the BMP
- Support local trade meetings with sell-in tools
- Support the Global 4 Local projects and collaborate with the BU, Creation Center Tokyo team and Retail Marketing team on key trading zone attacks
- Manage and operate marketing inventory via ERP and minimize the year-end stock
KPI’s:
- NPS (country, key city, key categories)
- Net Sales
- Full price sell through rate
- Compliance to MWB guidelines
- Monthly MWB accuracy vs. RFC LE
- ROMI
- Year-end Marketing Inventory level
- Agency performance management (annual evaluations)
KEY RELATIONSHIPS:
- Country Planning & Media Activation, Culture Marketing, Retail Marketing, Digital Activation and Multi Business Activation
- Country BU (Originals, Basketball and Partnership)
- Global BA and BU (Activation Expert)
- External partners (Agencies)
KNOWLEDGE, SKILLS AND ABILITIES:
- High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
- Ability to development local marketing strategies following global guidelines
- Marketing budget planning and management
- Strong presentation skill to internal and external stakeholders
- Advanced user of MS Office suite of products
- Experience in both, market and regional marketing organization preferred
- Copywriting skills are a plus
- Fluent in English
- Fluent in Korean preferred
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- At least 7 years’ experience in relevant Marketing fields
- Sales and /or Marketing experience
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.Job Title: Manager, Brand Communication(Originals), Brand adidasBrand:Location: SeoulTEAM: Brand Management & CommunicationsState:Country/Region: KRContract Type: Full timeNumber: 528047Date: Apr 30, 2025Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. © 2020 adidas. All Rights Reserved.
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Localisation : 서울시
Date du poste : Thu, 01 May 2025 06:54:46 GMT
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