Marketing Communications Mgr

Emploi États-Unis

Titre du poste : Marketing Communications Mgr

Entreprise : AARP

Description du poste : Job Description:OverviewAARP Foundation works for and with vulnerable people over 50 to end senior poverty and reduce financial hardship by building economic opportunity. As a charitable affiliate of AARP, we serve AARP members and nonmembers alike. Through vigorous legal advocacy and evidence-based solutions, and by strengthening supportive community connections, we foster resilience, advance equity and restore hope.The Marketing Communications Manager (2 positions available) develops compelling marketing to attract and engage customers, supporters, or prospects with the objective of driving action and enhancing brand awareness and equity. Creates program marketing plans in collaboration with internal and external partners. Works with agency and in house resources to create promotional materials, advertisements, brochures, articles, social media posts, etc. that inform, educate, and/or engage a defined target audience. Collects and analyzes data on the performance of specific communications or campaigns and makes needed strategy adjustments. Collaborates with management to identify opportunities to streamline marketing communications processes and develops new procedures that support the business unit/department. Collaborates with internal program teams to support and drive results for the programs.
Responsibilities

• Develops and executes an integrated communications and marketing plan for a defined portfolio of programs and services, while providing day-to-day communications and marketing support and superior client service.
• Identifies and shares opportunities for public and media relations, thought leadership initiatives, social media, and digital tools that support programmatic objectives. Partners with designer and editorial team to identify and create program success stories, interview opportunities with consumers and volunteers, and brand compliant assets to support AARP’s brand story.
• Partners with programmatic teams and influences internal business units, channel owners, and external vendors to develop and launch creative tactics that support campaign strategy. Develops briefs and creative components. Facilitates review and production for offline and online channels.
• Develops timelines to meet project commitments and to ensure deliverables from across the organization and external partners are on time.
• Works with management and partners in other departments to measure and report on program results, performs research and leverages segmentation data.

Qualifications

• Bachelors’ degree required; Marketing or other business concentration preferred.
• 5+ years experience developing and leading integrated marketing campaigns.

Proven ability to create and execute comprehensive, multi-channel marketing strategies.Hands-on experience with email marketing and social media platform management.Demonstrated success in building and managing internal and external client relationships. * Experience working with advertising and/or marketing agencies to achieve results.AARP will not sponsor an employment visa for this position at this time.Additional Requirements

• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work EnvironmentAARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.Compensation and BenefitsAARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.Equal Employment OpportunityAARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

Salaire attendu :

Localisation : Washington DC

Date du poste : Wed, 14 May 2025 05:21:31 GMT

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