Marketing Director, E-Commerce Growth-Zondervan Bibles, Academic, Reflective

Emploi États-Unis

Titre du poste : Marketing Director, E-Commerce Growth-Zondervan Bibles, Academic, Reflective

Entreprise : HarperCollins

Description du poste : OverviewThe Zondervan Bibles, Academic, Reflective team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.Drive exceptional growth for our publishing catalog through strategic leadership of our digital marketplace advertising and online retail presence. You’ll spearhead our e-commerce strategy, optimizing targeted advertising campaigns and maximizing performance across key online marketplaces. We seek a competitive, results-oriented professional who excels at search advertising and keyword strategy development. As our digital retail ecosystem expert, you’ll leverage data-driven insights to optimize metadata, refine search strategies, and establish measurement frameworks that drive business decisions. Reporting to the Senior Marketing Director, Performance & Operations, you’ll transform how readers discover Zondervan Bibles and Academic & Reflective books in digital marketplaces.This is a hybrid position based out of our Grand Rapids, MI or Nashville, TN offices.Responsibilities

• Own and optimize the marketplace advertising strategy, including sponsored product listings and brand visibility campaigns
• Take full ownership of brand store development, optimization, and performance on major retail platforms
• Collaborate cross-functionally to enhance product detail pages with compelling content and optimized metadata
• Master and continuously refine advanced keyword development strategies to maximize search visibility and conversion
• Demonstrate exceptional competitive analysis to identify and capitalize on marketplace opportunities
• Establish and monitor key performance metrics for all digital marketplace advertising initiatives, including advertising cost of sale, return on ad spend, and conversion rates
• Design and execute A/B tests for ad copy, targeting parameters, and bidding strategies to continuously improve campaign performance
• Collaborate with metadata specialists to ensure optimal product listings, enhanced content, and SEO-friendly descriptions
• Analyze online retail trends and competitor activities to identify growth opportunities and strategic advantages
• Produce detailed weekly, monthly, and quarterly performance reports with actionable insights and strategic recommendations
• Partner with product marketing teams to align marketplace strategies with broader marketing objectives
• Manage advertising budgets efficiently to maximize impact while controlling costs
• Stay current with marketplace algorithm changes, retail policies, and emerging e-commerce opportunities

QualificationsWork Experience:

• 7-8 years of marketing experience with preference for at least 3 years directly managing digital marketplace advertising campaigns
• Proven track record of driving e-commerce growth through data-driven optimization strategies
• Experience with leading online retail advertising platforms, analytics dashboards, and advertising management tools
• Demonstrated success in designing and optimizing brand stores and product detail pages
• Background in digital marketing with emphasis on search marketing, metadata optimization, and conversion strategies
• Publishing industry experience preferred, particularly with book metadata standards and e-commerce dynamics

Education:

• Bachelor’s degree in Marketing, Business, Digital Media, or related field to role
• Relevant certifications in Amazon Advertising, Search Marketing, or E-commerce a plus

Knowledge:

• Expert understanding of major online retail advertising ecosystems, including ad types, ranking factors, and optimization techniques
• Advanced knowledge of search advertising principles and competitive keyword strategy development
• In-depth knowledge of e-commerce metrics, attribution models, and analytics platforms
• Strong grasp of SEO principles, metadata standards, and content optimization best practices
• Understanding of audience segmentation, targeting strategies, and digital consumer behavior

Industry Knowledge:

• Familiarity with the publishing industry’s unique e-commerce challenges and opportunities
• Understanding of Christian theology and contemporary practice
• Knowledge of markets for Bibles, academic, and reflective resources, including customer segments and purchase journeys

Skills:

• Advanced data analysis capabilities with ability to translate metrics into actionable insights
• Strategic thinking balanced with tactical execution and attention to detail
• Strong visual merchandising sense for creating compelling brand stores and product presentations
• Proficiency with marketplace advertising platforms, analytics dashboards, and reporting tools
• Excellent project management abilities to handle multiple campaigns simultaneously
• Strong written and verbal communication skills for presenting complex data to diverse stakeholders
• Agile problem-solving approach with ability to adapt to platform changes and market shifts

HarperCollins Christian Publishing is an Equal Opportunity Employer.

Salaire attendu :

Localisation : Grand Rapids, MI

Date du poste : Thu, 15 May 2025 23:58:50 GMT

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