Marketing Specialist

Emploi Chine

Titre du poste : Marketing Specialist

Entreprise : Zeiss

Description du poste : Position Summary
The Sector Marketing Specialist will play a critical role in developing Material research business growth strategy with marketing plan implementation. Development of planning metrics for the business development, sales funnel, investment- and marketing projects. Ensuring optimal use of resources and resources and, in the event of planning deviations, the initiation of appropriate countermeasures. He or she will lead the planning and implementation of assigned projects, new product launch, related key marketing campaigns and marketing events in the Sector and will also be involved in application development activities. Definition, prioritization and monitoring of all activities based on marketing metrics.Main Tasks
1. Collect market intelligence to support business strategy formulation, and daily operational decisions
2. Leverage internal and external resources to provide segment-level insights, and for strategic consulting on marketing strategy, and can initiate segment marketing programs
3. Work with sales team on segments marketing programs delivery with clear metrics
4. Routine communicate and collaborate with global marketing teams to drive a thorough understanding of market opportunities, value proposition development, and global resources localization
5. Continuously monitoring and analyzing industry trends and customers activities
6. Understand and describe the jobs and requirements of our customers (Job-to-be-done) for the respective market
7. Conduct makert-/sector analyses
8. Development of growth strategies for the supervised markets
9. Development of marketing material and campaigns covering the portfolio for relevant markets
10. Participation in strategy and roadmap planning (products, solutions, and applications)
11. Perform other duties as requiredRequirements
Education
Master’s degree or above in material science related descipline, PhD is a plusExperience
Minimum 2 years of marketing experience or pre-sales technical support mixed experience in raw material industry, new material, energy material, or Material science, analysis instruments industry, with EM/FIBSEM experienceOther skills
1. Proficiency in understanding, analyzing, and summarizing comprehensice and complex technical, market and research information / data
2. Proven project managements skills and results orientation
3. Ablility to build up collaborative relationship with key stakeholders and cross-functional teams, even often with the global team communication
4. Excellence in written and verbal communication, both Chinese and English
5. Self motivator with the ablity to work under pressure
6. Proficient in PowerPoint and ExcelYour ZEISS Recruiting Team

Salaire attendu :

Localisation : 上海市

Date du poste : Sat, 31 May 2025 01:50:29 GMT

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