Merchandising Specialist
Emploi Guatemala
Titre du poste : Merchandising Specialist
Entreprise : Puma Energy
Description du poste : Main Purpose:Function:The merchandiser is responsible for designing and implementing the commercial strategy for the foodservice category and promotional campaigns across all c-stores. This role ensures that all foodservice products are correctly set up in the system, that marketing materials are properly installed in stores, and that visual and operational standars are upheld. devolping and execution fo the country convenience store strategic action related to de foodservice categories.The merchandiser ia a key liaison between foodservice category management, merchandising and store operations.Knowledge Skills and Abilities, Key Responsibilities:Key Responsibilities:1- CATEGORY MANAGEMENT (FOODSERVICE ONLY)
- Design and maintain the foodservice product strategy
- Analize prices by chanels and competitors
- Analize sales, costs and margin of products and subcategories in order to optimize offering and pricing
- Work with suppliers to introduce seasonal or trend-based menu items
- Monitor product performance through a periodical range review
- Define equipment and display planograms in order to standardize foodservice areas
- Benchmark competitors to keep the offer relevant and competitive
- Develop and execute specific plans to ensure CR performance improvement
2- CR INFORMATION SYSTEM
- Setup new products and combo offering in the system
- Activate promotional plan in the system.
- Analize KPI´s Report
- Give assistant to the stores with the system.
- Share with store managers our foodservice operating manuals
- Optimization and update of foodservice master data
3- CR PROMOTIONAL PLAN EXECUTION
- Assist in the planning and execution of promotional campaigns
- Coordinate the distribution of promotional materials
- Collect feedback from stores on customer response to promotions
- Serve as point of contact for troubleshooting with promotions related issues
- Conduct in-store checks to validat correct promotional display
- Support promotional campaign presentations to dealers and store managers
4- MERCHANDISING
- Ensure all promotional and permanent marketing materials are installed according to guidelines
- Conduct regular store visits to audit compliance with brand and food safety standards
- Ensure that the image and style of the company is projected at all times
- Provide feedback to store managers, dealers and TM’s of the audit results
- Communicate to stores changes on merchandising campaign rollout
- Validate planogram implementarion and layout compliance
- Support new store opening with setup of branding elements
- Perform merchandising trainings to TM’s and store managers (implementation guidelines)
5- TRAINING
- Perform merchandising trainings to TM’s and store managers (implementation guidelines)
- Create and update quick-reference guides for all foodservice categories
- Train store staff on new productos and service protocols
- Host training sessions to reinforce standard operating procedures
- Support store managers in coaching their teams and assuring that all staff is trained
- Document and share best practices across the network
- Reinforce foodservice inventory management
6- SUPPORT ACTIVITIES
- Provide support in projects involving foodservice categories
- Collaborate with IT to ensure system is working properly
- Manage third-party vendors execution
- Assist in internal visits or audits
- Participate in strategic planning meetings in order to present insights
- Ensure loyalty programs are executed in all c-stores
Key Relationships and Department Overview:
- Internal – Close relationship with retail Manager, Retail Supervisors, Retail Territory Managers and CR Trainers.
- External – Foodservice suppliers, service starion operators/dealers and managers, biological laboratory services and retail information coordinator.
Salaire attendu :
Localisation : Ciudad de Guatemala
Date du poste : Sat, 31 May 2025 07:38:06 GMT
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