Mgr-Communications
Emploi Chine
Titre du poste : Mgr-Communications
Entreprise : EDITION
Description du poste :
Le poste de Responsable des Communications implique le développement de contenu communicationnel à partir de divers canaux, incluant, mais sans s’y limiter, le site web, le marketing par courriel, les réseaux sociaux et la publicité. Les responsabilités englobent la création de brochures sur site, de contenu spécifique pour l’application mobile, des messages push aux clients, et d’autres contenus relatifs à l’hôtel et à la destination. Le candidat devra également organiser et soutenir des visites de médias sur site ainsi que des séances photo. Les programmes de publicité innovants à mettre en œuvre visent à augmenter les revenus et la notoriété, en créant une perception positive de l’hôtel, de ses restaurants, de son spa et de ses services.
Profil du candidat
Éducation et expérience
- *Diplôme de lycée ou GED* ; 4 ans d’expérience dans le domaine des communications, du commerce électronique, des ventes et du marketing ou dans un domaine professionnel connexe.
- OU
- *Diplôme de 2 ans d’une université accréditée* en Administration des affaires, Marketing, Communications ou dans un domaine connexe ; 2 ans d’expérience dans un domaine professionnel similaire.
Activités principales
Achievement of Communications Goals
- Élaboration d’un plan de communication annuel en collaboration avec le Directeur des Ventes et du Marketing, intégrant les objectifs marketing de l’hôtel.
- Acte en tant qu’expert local pour l’hôtel et la destination.
- Fournit un soutien sur site pour le Marketing de terrain, le commerce électronique et le Directeur de la Communication, en coordination avec le Directeur des Ventes et du Marketing et d’autres membres du personnel de gestion.
- Création de programmes de publicité innovants visant à répondre à des besoins spécifiques identifiés dans le plan marketing.
- Revue de contenu pour garantir que toutes les promotions de l’hôtel sont conformes à l’image de marque.
- Gestion des requêtes quotidiennes des médias locaux.
Leadership des équipes de communication
- Prise de décisions concernant l’équipe et établissement de démarches en collégialité.
- Gestion proactive des conflits.
- Assistance au Directeur Général dans toutes les communications de crise liées aux médias.
- Suivi des attitudes publiques pour informer le Directeur Général des conséquences potentielles des décisions.
Établissement de relations solides
- Équilibrage des intérêts de son propre groupe avec ceux de l’organisation.
- Valorisation de la diversité de l’équipe pour atteindre le succès commercial.
- Encouragement du partage d’opinions divergentes.
- Partage d’informations pertinentes pour aider les autres à comprendre les objectifs commerciaux.
- Utilisation efficace de la technologie pour communiquer à travers l’organisation.
- Maintien de relations professionnelles avec les médias locaux, visant à établir une réputation d’intégrité.
Activités de communication pour atteindre les objectifs du département
- Analyse des rapports mensuels sur la performance numérique de l’hôtel.
- Développement de contenu pour divers canaux.
- Coordination avec le responsable eCommerce sur les priorités de recherche payante et de SEO.
- Gestion de la qualité du contenu du site web de l’hôtel.
- Production et distribution d’au moins un communiqué de presse local par mois.
Activités liées aux ressources humaines
- Engagement à recruter les meilleures personnes en favorisant la diversité et les compétences.
- Fourniture de retours spécifiques sur la performance des employés et tenue de revues biannuelles.
Responsabilités supplémentaires
- Amélioration continue des compétences et des connaissances.
- Évaluation régulière du succès des efforts de communication selon les critères convenus.
Salaire attendu : À déterminer lors de la candidature.
Localisation : 云南省大理州
Date de mise en ligne du poste : Samedi, 31 mai 2025
Marriott International s’engage à être un employeur offrant l’égalité des chances, intégrant et valorisant la diversité. Tout le monde y trouve sa place sans distinction de handicap, d’état de vétéran ou toute autre base protégée par la loi applicable.
Les hôtels EDITION, alliant le savoir-faire d’Ian Schrager à l’excellence des services de luxe de Marriott, offrent une expérience totalement nouvelle en hôtellerie, visant les consommateurs sophistiqués qui valorisent la qualité, l’originalité et le design.
Nous recherchons des personnes authentiques et inspirantes, prêtes à rejoindre une équipe où le service est un art, offrant une performance théâtrale continue qui enchante nos clients.
📅 Date de publication de l’offre : Sat, 31 May 2025 02:45:30 GMT
🏢 Entreprise : EDITION
📍 Lieu : 云南省大理州
💼 Intitulé du poste : Mgr-Communications
💶 Rémunération proposée :
📝 Description du poste : Responsible for developing communications content and input from various channels, to include by not-limited to: website, email marketing, social channels, and advertising. Develops on-property brochures, mobile app specific content, push messages to guests, on-property offers and other hotel/destination content featured in the mobile applications. Hosts, coordinates, and supports on-site media visits, and on-site photo shoots. Creates and executes innovative publicity programs that will increase revenue and awareness, creating a positive perception of the hotel, its restaurants, Spa, and services.CANDIDATE PROFILEEducation and Experience
- High school diploma or GED; 4 years experience in the communications, ecommerce, sales and marketing or related professional area.
OR
- 2-year degree from an accredited university in Business Administration, Marketing, Communications, or related major; 2 years experience in the communications, ecommerce, sales and marketing or professional area.
CORE WORK ACTIVITIESAchieving Communications Goals
- Develops annual Communications plan in tandem with Director, Sales & Marketing which is to serve as an integral part of the hotel’s marketing plan.
- Acts as a local area knowledge expert for the hotel and the destination.
- Provides on-property support to Field Marketing, Field Ecommerce and Market Director of Public Relations in coordination with Director of Sales and Marketing (DOSM), and other management staff.
- Creates and executes innovative publicity programs that will increase revenue and awareness, creating a positive perception of the hotel, its restaurants, Spa, services. Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.
- Reviews content to ensure that all hotel promotions are in keeping with the brand image and reflect the highest level of professionalism in content and presentation.
- Responds to daily newsroom enquiries, and daily local media enquiries.
Leading Communications Teams
- Makes decisions, including employees/team and commits to a course of action with available information.
- Addresses conflict in a timely manner.
- Directs and assists the General Manager with all Crisis Communications as it pertains to the media and external/internal guests during any hotel emergency or safety situation.
- Acts as an advisory to management by tracking public attitudes and making General Manager aware of the possible consequences of prospective decisions.
Building Successful Relationships
- Balances the interest of one’s own group with the interests of the organization.
- Uses team member diversity to its fullest extent to achieve business success.
- Encourages others to share their points of view even if different from his/her own.
- Shares relevant information to help others understand and support business objectives.
- Uses technology effectively to communicate and influence throughout the organization.
- Demonstrates business ethics and personal integrity, i.e., is widely trusted; is seen as a direct, truthful individual.
- Communicates with Corporate Team and Field/Marketing leaders in the region on a regular basis, keep them abreast of news and mutually-beneficial opportunities.
- Maintains professional relationships with local media and gains cooperation and respect to earn a reputation as a source of reliable, newsworthy information.
Conducting Communication Activities that Achieve Department Goals
- Analyzes monthly reports and data pertaining to hotels digital performance.
- Develops communication content and input for various channels to include, but not limited to: website, email marketing, social channels, advertising.
- Manages property website content and quality.
- Coordinates with Field eCommerce manager and guide on the hotels priorities for paid search and Search Engine Optimization (SEO).
- Develops on-property brochures, mobile app specific content, push messages to guests, on-property offers and other hotel/destination content featured in the mobile applications.
- Hosts, coordinates, and supports on-site media visits, and on-site photo shoots.
- Seeks out others for information, support, guidance and assistance.
- Establishes and builds agreement among team/department members for resource requirements, timeliness and measures of success.
- Develops and uses systems to organize and keep track of target media list, quarterly focus goals and clip successes.
- Controls property website content and quality.
- Maximizes opportunities for publicity in local media through careful research of media requirements.
- Guides departments on proper use of corporate identity on printed, promotional and display materials.
- Maintains contact with the regional office; files monthly reports.
- Informs team of planned events and developments that could be of Communications value.
- Produces and distributes a minimum of one local media release per month.
- Reviews content to ensure that media kits and other Public Relations related material originating from hotel is appropriate, error-free and complements the brand, thereby enhancing Mystique.
- Manages an effective traditional and social local media data base.
- Seeks approval for, and upload image files onto Digital Assets (for e.g., photos, slides, and digital) of the hotel and personnel.
Conducting Human Resources Activities
- Seeks approval for, and upload image files onto Digital Assets (for e.g., photos, slides, and digital) of the hotel and personnel.
- Supports interviewing tools to ensure hiring decisions are based on the candidate’s job-related talent, skills and competencies.
- Hires the best people available from inside and outside the brand.
- Hires for talent, diversity and balance of skills.
- Gives timely and specific performance feedback to employees; holds bi-annual reviews.
- Discusses problems immediately with others before they are forgotten or get out of control.
Additional Responsibilities
- Discusses problems immediately with others before they are forgotten or get out of control.
- Acts independently to improve and increase skills and knowledge.
- Supports the hotel’s business objectives by designing and executing relevant press trips and individual visits.
- Evaluates the success of communications efforts on a regular basis using the guidelines that were agreed-upon from the start.
- Demonstrates an awareness of personal strengths and areas for professional improvement.
- Shares learning’s, innovations, and best practices with others.
- Demonstrates a willingness to learn from others.
- Uses current best methodologies to manage smaller scale projects.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.EDITION Hotels combine the visionary genius of boutique hotelier Ian Schrager, the service delivery of a world-class luxury hotel, and the global reach of Marriott International to create an entirely new experience in the world of hospitality. EDITION delivers the best of both worlds in a delicate balancing act – polish with personality, perfectionism with individualism, and comfort with charisma and charm. The brand targets sophisticated, knowledgeable consumers who understand quality, originality, design, and service excellence, but who want it without limitations – breaking the bounds of convention and demanding an attitude and a feeling wrapped in a package that showcases the exceptional.But to create this magical experience, we need you. We are looking for outgoing, authentically amazing people who are looking for a place to work that inspires them, challenges them and makes them proud to come to work. A place where service comes from the heart, not from a handbook. A place that delivers a never-ending theatrical performance that continuously delights and enchants each and every one of our guests.We invite you to join us today. In joining EDITION, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
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