Product Marketing Manager

17 juin 2025 Artia13 0 View

Poste de Product Marketing Manager chez eDreams ODIGEO à Barcelone

Présentation de l’entreprise

eDreams ODIGEO est reconnu comme le premier plateforme de souscription de voyage à l’échelle mondiale et fait partie des plus grandes entreprises de commerce électronique en Europe. Avec un chiffre impressionnant de 21 millions de clients répartis dans 44 marchés, et plus de 7 millions de membres dans son programme Prime, l’entreprise gère plus de 100 millions de recherches par jour, et effectue jusqu’à 6 milliards de prévisions AI quotidiennement. Son environnement de travail dynamique rassemble plus de 1 600 employés issus de plus de 60 nationalités, avec un engagement fort envers la diversité et l’inclusion.

Vision de l’entreprise

eDreams ODIGEO se distingue par sa capacité à révolutionner l’expérience de réservation de voyages grâce à des technologies innovantes et une compréhension approfondie des consommateurs. Le programme Prime, la plus large souscription de réduction sur les voyages, constitue une initiative stratégique majeure pour l’entreprise, ajoutant environ 500 000 nouveaux abonnés chaque trimestre.

Description du poste

Titre du poste : Product Marketing Manager
Localisation : Barcelone (hybride)
Date de l’annonce : 11 avril 2025

Le rôle de Product Marketing Manager est crucial pour définir et promouvoir les stratégies marketing des produits. Les candidats sont invités à réfléchir sur leur avenir et à envisager une carrière au sein d’une équipe qui valorise l’innovation, la collaboration interfonctionnelle et l’idée de transformer le secteur du voyage.

Responsabilités clés

En tant que Product Marketing Manager, vous aurez la responsabilité de :

Développer et mettre en œuvre des stratégies complètes de marketing produit pour attirer de nouveaux utilisateurs et retenir les clients existants.
Travailler en étroite collaboration avec les équipes de vente, produit, marketing et créatives pour garantir une alignement cohérent dans les efforts de marketing produit.
Réaliser des études de marché et des analyses concurrentielles pour informer le développement de la proposition de valeur.
Suivre et analyser la performance des initiatives de marketing produit, en proposant des recommandations basées sur les données.
Communiquer les plans et résultats aux parties prenantes clés.

Profil recherché

En termes de qualifications, les candidats doivent posséder :

Un diplôme en marketing, commerce ou domaine connexe (un Master est préférable).
Au moins 5 ans d’expérience avérée en marketing produit ou gestion de programme, de préférence dans la technologie de consommation.
Des compétences exceptionnelles en communication écrite et verbale, capables de créer des récits convaincants.
Une capacité à utiliser des données et des analyses statistiques pour guider les décisions marketing.

Atouts souhaités : Familiarité avec les outils d’IA appliqués et un esprit d’expérimentation. Une volonté d’apprendre et de s’adapter à un environnement numérique en constante évolution est également cruciale.

Avantages offerts

eDreams ODIGEO valorise ses employés et souhaite offrir des bénéfices attractifs :

Un package de rémunération compétitif incluant un abonnement Prime Plus.
Des opportunités d’apprentissage continu avec un accès gratuit à des plateformes comme Coursera.
Une priorité pour le bien-être des employés avec un modèle de travail hybride.
Des événements après le travail et des activités d’équipe pour renforcer les relations interpersonnelles.

Engagement envers la diversité

eDreams ODIGEO se positionne comme un employeur garantissant l’égalité des chances, ne discriminant pas sur la base de la race, religion, genre, orientation sexuelle, âge, statut marital ou handicap. L’entreprise valorise la diversité et encourage tous les candidats, même ceux qui ne répondent pas à tous les critères, à postuler.

Conclusion

Pour les candidats désireux de faire un pas vers une carrière stimulante et enrichissante dans un environnement de travail innovant et inclusif, ce poste de Product Marketing Manager représente une occasion idéale. Si vous êtes prêt à relever le défi et à contribuer à la transformation de l’industrie du voyage, postulez dès maintenant !

Postulez dès maintenant !

📅 Date de publication de l’offre : Fri, 11 Apr 2025 01:31:39 GMT

🏢 Entreprise : eDreams ODIGEO

📍 Lieu : Barcelona

💼 Intitulé du poste : Product Marketing Manager

💶 Rémunération proposée :

📝 Description du poste : Product Marketing ManagerAs you contemplate your future, you might be asking yourself, what’s the next step? Start your journey with us!We’re seeking an experienced Product Marketing Manager to join our Product Marketing team in Barcelona (hybrid) to spearhead strategic product marketing efforts, working cross-functionally with sales, product, marketing and creative teams. If you’re ready to soar, we’re ready to take you there.Why eDreams ODIGEOJoin the world’s leading travel subscription platform and one of the largest e-commerce businesses in Europe.21 million customers – 44 markets – 5 brands – 7M members in PrimeMore than 100 million searches per day – Up to 6 billion daily AI predictions[e1]Over 1,600 employees – More than 60 different nationalities from all continents – 99% permanent contracts – 36 average ageWe’re the world’s leading travel subscription platform and one of the largest e-commerce businesses in Europe. We are a tech company revolutionising the travel booking experience through our consumer insight, innovative technology, market leadership, and Prime, the world’s first travel subscription program.What you will do:The Role’s Key Responsibilities and TasksWe are looking for a talented, customer-obsessed Product Marketing Manager to lead our product marketing efforts – promotions, messages, go-to-market of new products, etc. to recruit new Prime members and drive repeat and retention among existing members.
Prime is the world’s largest travel discount program, the company’s top strategic initiative and one of the most transformative products in the travel industry. Prime already has over 7 million paying subscribers and adding about half a million per quarter.As an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the global company project and its customers. As a Product Marketing Manager in the Product Marketing team you will be in charge of:

Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention.
Collaborate closely with cross-functional teams, including sales, product, marketing and creative teams, to ensure cohesive alignment in product marketing efforts and effective implementation of campaigns.
Conduct consumer research and competitive analysis to inform the value proposition development of new products and features.
Monitor and analyse the performance of product marketing initiatives, providing insights and data-driven recommendations for continuous improvement.
Stay abreast of competitor activities and market dynamics, adjusting product marketing strategies to maintain a competitive edge and capitalise on emerging trends.
Communicate product marketing plans, results, and insights to key stakeholders, fostering understanding and support for product marketing initiatives.

What you need to succeed:Good to haveBring your unique perspective, speak up, and offer disruptive solutions. You’ll have the opportunity to learn and grow while making a real impact on our team. Here’s what you need to succeed:

Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred).
A minimum of 5 years of proven experience in product marketing / program management, preferably in consumer technology with a consistent record of developing and implementing successful product marketing programs.
Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas.
Ability to use insights, data, and statistical analyses to drive product marketing decisions and optimise campaigns.
Eager to learn and thrive in a fast-paced online environment.
Detail oriented.
Experience working in cross-functional teams and leading multiple projects simultaneously.
Strong leadership skills with the ability to influence and collaborate optimally at all levels of the organisation.
Additional European languages (e.g. German, Italian, French, Spanish).

Preferred Qualifications

Experience with Applied AI Tools: Demonstrated comfort using practical AI tools such as GitHub Copilot, ChatGPT, or other AI-powered coding assistants.
Experimentation Mindset: Curiosity and eagerness to explore, experiment with, and integrate emerging AI-driven solutions into software development workflows.
AI-Enhanced Problem Solving: Ability to effectively leverage AI tools to debug code, streamline development processes, and enhance productivity.
Adaptability and Learning Agility: Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities.
Collaboration with AI: Experience or interest in collaborating closely with AI tools as “pair programmers” to complement traditional software development practices.

What’s in it for you?The best talent deserves the best benefitsAt eDO, we want you to be a part of our success story and great culture.Here’s what we offer:

A rewarding Compensation package! 💥 Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and the possibility of choosing your equipment and, even better, keeping it for free after 3 years.
Continuous learning to fuel your growth and explore new horizons! 📚 Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more. Plus, enjoy a great onboarding program.
Grow opportunities to empower your career, and unleash your potential! 🚀 Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities let you pursue horizontal career changes and promotions.
Your Well-being is our priority. Embrace Freedom and Flexibility! 💙 At eDO, we value flexibility, employee care, and transparency. We offer a hybrid home-office model focused on outcome, not time-in-seat. You’ll be able to find the right work-personal life balance that suits you best.
Work hard, party hard! We believe in having fun and connecting with colleagues! 🎉 Join eDO for after-work events, padel tournaments, parties, and more. Create communities based on your passions, like sports and music. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices.
Enjoy a dynamic and healthy environment! 💫 Be innovative, take risks, and share your ideas. Our diverse and open-minded teams support high performance, learning, and growth. You’ll work in an Agile mindset environment with recognition at our core.

Wanna take a peek into what it’s like to work at eDO? Follow us on LinkedIn and discover more about life at eDO!
If you are ready for a career opportunity with unmatched benefits, continuous learning, and a supportive work-life balance, look no further! Take your career to new destinations by applying now and help our diverse, inclusive, and passionate team shape the future of travel.
Apply now!We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Our people are the key to our success. Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation. Don’t meet every requirement? If you’re excited about this role but do not feel your experience aligns perfectly with all the requirements we strongly encourage you to apply nevertheless.#LI-FP1
#LI-Hybrid

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