Poste disponible : Regional Marketing Lead, Central and Eastern Europe

AB Agri : À propos de l’entreprise

AB Agri est un leader dans le domaine de l’agriculture, faisant partie d’Associated British Foods (ABF plc). Cet acteur majeur s’engage à produire des aliments pour animaux de qualité tout en mettant l’accent sur la responsabilité et l’accessibilité. Dans le cadre de sa division AB Neo, l’entreprise aspire à révolutionner l’alimentation des néonates en mettant en œuvre des solutions nutritionnelles innovantes.

Description du poste

Le poste de Regional Marketing Lead pour l’Europe Centrale et de l’Est est une opportunité stimulante, basée en Pologne. Ce rôle permanent implique un engagement de 40 heures par semaine, avec un salaire de départ fixé à 127 000 PLN, accompagné d’un ensemble d’avantages visant à soutenir le bien-être des employés.

Responsabilités clés

Le titulaire du poste sera responsable de la conception et de l’exécution de stratégies marketing spécifiques à la région, en collaboration avec des directeurs et managers des ventes. Les principales responsabilités incluent :

• Élaboration de stratégies marketing régionales alignées sur les objectifs globaux de l’entreprise.
• Analyse des tendances de marché et des comportements clients pour éclairer les décisions stratégiques.
• Définition et suivi des indicateurs de performance régionaux.
• Gestion des budgets marketing régionaux pour une allocation optimale des ressources.
• Partenariat avec les équipes de vente locales pour booster les revenus et soutenir les initiatives de génération de leads.
• Organisation d’événements locaux et régionaux pour promouvoir la marque.

Compétences et Expériences

Les candidats sont encouragés à postuler, même si leur expérience ne correspond pas entièrement à la description. L’entreprise valorise l’inclusivité et reconnait l’importance de la diversité. Les qualifications recommandées incluent :

• Un diplôme de niveau Master (MBA) ou certifications avancées en marketing numérique, analytics ou gestion de projet.
• 5 à 8 ans d’expérience pertinente en marketing, avec un accent sur le marché régional ou multi-marché.
• Expertise en stratégie de contenu et développement de la marque.
• Maîtrise de l’anglais et du polonais.

Engagement envers l’inclusion

AB Agri se positionne comme un employeur Disability Confident, garantissant que ses processus de recrutement sont accessibles à tous. Il est possible de demander des aménagements spécifiques pour faciliter les candidatures, garantissant ainsi un environnement égale pour tous.

Processus de candidature

Les candidats intéressés sont invités à soumettre leur candidature directement via le site internet d’AB Agri. Il est également important de compléter les questions sur l’égalité des opportunités, bien que celles-ci n’affectent en aucun cas le processus de sélection.

Conclusion

Rejoindre AB Agri offre l’opportunité de contribuer à une mission significative tout en bénéficiant d’une reconnaissance équitable pour votre travail. Les postulants sont encouragés à soumettre leur candidature rapidement en raison de la forte demande pour ce poste.

Postulez dès maintenant !

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📅 Date de publication de l’offre : Thu, 12 Jun 2025 07:43:55 GMT

🏢 Entreprise : AB Agri

📍 Lieu : Polska

💼 Intitulé du poste : Regional Marketing Lead, Central and Eastern Europe

💶 Rémunération proposée :

📝 Description du poste : The Role & Key ResponsibilitiesJob Title: Regional Marketing Lead, Central and Eastern EuropeLocation: PolandContract: Permanent – 40 hours per weekPackage includes: Salary from 127.000 PLN, plus a benefits package designed to support your wellbeing and reward your impact, including discretionary performance related bonus, mobility healthcare benefits and retirement savingsAs a Regional Marketing Lead at AB Agri, you will take ownership of developing and executing multi-market marketing strategies tailored to the Central and Eastern Europe regions. You will collaborate closely with sales directors, sales managers, and technical teams to build impactful brand management and end-to-end campaign execution plans that drive business growth.This role offers flexibility in location within the region, with an expectation of regular collaboration through office visits and travel to engage with stakeholders domestically and internationally. Your strong interpersonal, communication, and stakeholder management skills will be essential to influence and align cross-functional teams, ensuring marketing initiatives meet regional needs and support AB Agri’s strategic objectives.Some key responsibilities will include:

• Lead the development and execution of region-specific marketing strategies aligned with the company’s global objectives and strategy
• Analyse regional market trends, competitive landscapes, and customer behaviours to inform strategy
• Define key regional performance metrics and work toward their achievement
• Develop and execute a content strategy tailored to regional audiences, ensuring alignment with brand messaging
• Develop and manage regional marketing budgets, ensuring effective allocation of resources
• Monitor and optimise the efficiency of marketing spend to maximise ROI
• Partner with local sales teams to drive regional revenue goals and support lead generation initiatives
• Work closely with the marketing team to ensure consistent messaging across all regions
• Build relationships with regional influencers, media outlets, and partners to strengthen brand presence
• Track and analyse campaign performance, reporting on KPIs and providing insights for future improvements
• Organise and participate in local and regional events, trade shows, webinars, and customer meetups

Skills and ExperienceWe encourage you to apply even if your experience doesn’t exactly match the job description. Your skills and motivation are what truly matter to us. We value our diverse workforce and believe that our inclusive culture creates an environment where everyone can thrive.

• Master’s degree (MBA) or equivalent advanced certifications in digital marketing, analytics, or project management
• 5-8 years of marketing experience, with a focus on regional or multi-market
• Content strategy skills, with expertise in creating, editing, and designing content
• Proficient in brand positioning, consistency, and development within both local and global contexts
• Proficient in English, with fluency in Polish

About UsRewarding your passionWhen you join us, you’ll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you – from day one.About usWe are AB Neo a specialist business bringing together the expertise of four successful companies with the aim of revolutionising nutrition for all neonates. Bring your talents to AB Neo and play your part in producing affordable, high quality and responsible food for the growing global population.We’re part of AB Agri, the agricultural division of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry. What sets us apart is how we delight our customers – and that’s because of great people like you. People with different life experiences who share common values. Together we’re building a fair, innovative and inclusive culture.As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter – or anything else) just let us know.Application NotesWe hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can – it will only take a few minutes.When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.Apply today or contact our recruitment team for more information.Agencies and media salesAB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them.Questions about this role?If you have any questions about this role or need help applying please contact Lourdes Villalba via .Supporting your applicationWe work with a number of ​external partners to ensure ​that our application process ​is as comfortable as ​possible, regardless of your ​circumstances or ​background.LocationRegional Marketing Lead, Central and Eastern EuropeClosing Date:Not SpecifiedAll LocationsPoland All Locations is a required fieldJob FunctionMarketing / CommunicationsAdvertising Salary:Not SpecifiedTypePermanent

➡️ Candidater en ligne

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