Emploi Ukraine
Titre du poste : Retail Marketing Team Leader
Entreprise : Colgate-Palmolive
Description du poste : Do you want to work in a dynamic international company? Join the Colgate team!Retail Marketing Team LeaderCore Responsibilities:
- Lead the customer/RE segmentation process and work cross functionally to arrive at actions
Ensure overall 5P strategies by RE across categories by utilizing Brand Growth Plans and Revenue Growth Management (RGM) to drive business objectivesLead the strategic and tactical development of Category Management processes by leveraging RE based analyticsParticipate and drive thought leadership in top to tops, JVP meetingsCollaborate cross-functionally to lead and align the Quarterly P&L delivery (Top line & GTN)Co-lead all commercial processes for all categories (i.e. Budget Planning, Monthly Discipline, RGM) by coordinating across all functions to ensure that commercial plans are robust and drive business objectivesPartner with Customer team leaders for to build capabilities by RE to be able to achieve business objectivesFunctional Competencies:TRADE UNDERSTANDING:
- Understands the subsidiary’s go-to-market strategy
- Understands the deliverables expected from retailers/middlemen
- Knows the needs, operations, systems, priorities and strategies of customers
- Customizes business solutions based on the requirements of different channels and retail environments
STRATEGIC THINKING:
- Designs effective sales strategies and tactics for channels and accounts, resulting in increased distribution and better execution in-store
- Grasps the conceptual framework of initiatives including brand strategy, the go-to-market strategy, channel development, category management, and the 5ps
- Recognizes the dynamics driving change in the trade, and foresees the likely outcomes for Colgate, its customers, and consumers
- Recognizes competitive factors in developing customer marketing and sales plans
CONSUMER AND SHOPPER INSIGHT:
- Uses fact-based understanding of shopper behavior to tailor in-store programs for different retail environments
- Uses consumer and shopper insights in assortment recommendations, promotion plans, and customer presentations and negotiations
- Partners with consumer insight processionals to define business goals of shopper insight programs
CUSTOMER NEGOTIATION:
- Pursues win-win solutions with persistence, compromise, and respect
- Understands the emotions that drive customer behavior
- Has the self-assurance to say “no” to the customer when necessary
- Relies on facts to influence others
BUSINESS AND FINANCIAL ANALYSIS:
- Understands the drivers of profitability and margins for Colgate and its customers
- Manages account budget, profitability statements and gross to net reporting
- Applies fact-based information such as consumer/shopper research, syndicated data, and financial analysis
FIELD EXECUTION:
- Applies own-the-shelf strategy by category, retail environment and store format, resulting in greater alignment with the consumer, and increased sales
- Monitors and evaluates in-store compliance with 5P guidelines, ensuring consumption, in-stock position and CP “own-the-store”
Leadership Competencies:
- Keeps people well informed of plans, goals and objectives of the company, department and the organization
- Provides clear understanding of job priorities and performance expectations
- Encourages people to work as a team
- Anticipates and facilitates resolution of conflict
- Provides challenging and motivating work that helps people grow professionally
- Demonstrates high energy in tackling challenging goals
- Simplifies systems and processes to eliminate unnecessary work
Requirements:
- Higher Education Degree Required
- 8 years of relevant experience
- Experience in People management
- English – upper-intermediate level
We offer you:
- Official employment, work experience in an international company
- Competitive salary and lunch allowance
- Medical and life insurance
- Work in a cohesive professional team
Salaire attendu :
Localisation : Киев
Date du poste : Tue, 29 Apr 2025 22:33:26 GMT
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