Social Intelligence Analyst
Emploi Turquie
Titre du poste : Social Intelligence Analyst
Entreprise
VML est une agence innovante qui s’impose comme un acteur majeur dans un monde en constante évolution. Issue de la fusion entre VMLY&R et Wunderman Thompson, l’entreprise réunit plus de 30 000 employés à travers 150 bureaux dans 64 marchés. La culture de VML valorise la connexion, l’inclusion et la diversité, faisant d’elle un véritable partenaire de croissance.
Description du poste
Contexte : Dans le cadre de “Open X”, une initiative révolutionnaire qui unit WPP et The Coca-Cola Company, VML crée “Studio X”. Cette unité se concentre sur l’optimisation des performances marketing, grâce à l’intégration de données et de technologies avancées.
Mission : Le Social Intelligence Analyst travaillera en étroite collaboration avec le Social Intelligence Lead et le Community Manager. Sa mission principale sera de transformer les données issues des conversations sociales en insights stratégiques, afin d’optimiser les performances des campagnes en temps réel.
Responsabilités principales
- *Point de contact principal* avec le Social Intelligence Lead et le Category Strategist.
- Surveillance des performances et des risques au sein du réseau mondial de TCCC, à l’aide de données sociales et d’insights humains.
- Gestion des efforts d’écoute sociale sur toutes les plateformes numériques, en traduisant les conversations sociales en requêtes stratégiques.
- Consolidation des données provenant de Sprinklr et CreatorIQ pour générer des rapports cohérents.
- Développement et maintenance de tableaux de bord en direct pour le suivi des campagnes.
- Collaboration avec les community managers pour des insights en temps réel.
- Suivi des influenceurs et vérification de la sécurité de la marque.
- Assurance de la standardisation des métriques sociales à l’échelle mondiale.
- Analyse approfondie des données pour révéler des tendances et des opportunités.
- Travail avec des données du marché turc tout en maintenant des standards de reporting en anglais.
Profil recherché
- Expertise *avancée en Sprinklr* (indispensable).
- Minimum *3 années d’expérience* dans un poste similaire.
- Connaissance de *CreatorIQ* pour le suivi des influenceurs.
- Expérience dans la *visualisation de données*, incluant l’intégration avec PowerBI.
- Expertise des *réseaux sociaux* (TikTok, Instagram, X) et leur structure de données.
- Capacités en définition de requêtes et méthodologie de recherche.
- Compétences en *analyse de données* et interprétation avec une expertise en analyse de sentiment.
- Rédaction de résumés exécutifs et communication claire d’insights complexes.
- Capacités de création de tableaux de bord et rapport en temps réel.
- Compréhension des protocoles de sécurité de marque et de compliance.
- Pensée stratégique pour relier les insights aux objectifs commerciaux.
- Expérience en *contrôle qualité* et standardisation des processus.
Culture et environnement de travail
VML adopte une approche hybride, favorisant la créativité et la collaboration, en encourageant les équipes à se retrouver en présentiel une moyenne de quatre jours par semaine. Les candidats ayant besoin d’aménagements ou de flexibilité sont invités à en discuter lors du processus d’entretien.
Engagement envers l’égalité des chances : VML est un employeur qui œuvre pour la diversité et l’inclusion, garantissant à chaque candidat des opportunités sans discrimination.
Informations complémentaires
Pour postuler, veuillez consulter l’annonce complète à l’adresse suivante : Postulez dès maintenant !
Lieu : İstanbul
Date du poste : 3 juillet 2025
Cette offre d’emploi représente une opportunité unique de rejoindre une équipe dynamique et innovante, où la diversité des idées et des expériences est valorisée.
📅 Date de publication de l’offre : Thu, 03 Jul 2025 05:09:11 GMT
🏢 Entreprise :
📍 Lieu : İstanbul
💼 Intitulé du poste : Social Intelligence Analyst
💶 Rémunération proposée :
📝 Description du poste : Who We Are:At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.About Studio XWPP has been selected for what is often referred to as “the biggest advertising pitch in history” to redefine the marketing and advertising landscape. In collaboration with The Coca-Cola Company (TCCC), we are developing a new, open approach that connects our talents, skills, and client partners in a truly borderless manner. Our aim is to amplify the power of creativity for one of the world’s largest and most beloved brands.We call our partnership approach “Open X.” This initiative represents a transformative collaboration between WPP, the leading global network and largest communications holding company, and Coca-Cola, a prestigious Fortune 100 company valued at $71 billion. Coca-Cola operates in more countries than the UN and encompasses a diverse portfolio of iconic brands such as Diet Coke, Coke Zero, Arwa, Sprite, and Fanta.Within Open X is “Studio X.” Studio X integrates a comprehensive suite of marketing capabilities into one cohesive team of experts. By leveraging data and technology, Studio X aims to make our work more insightful, effective, and efficient. While creativity is a proven engine of business growth, it must evolve to keep up with the contemporary marketing landscape, which requires it to be more intelligent, agile, and adaptable. Studio X serves as our solution to this marketing challenge, powered by intelligent, actionable data signals and real-time insights.Our teams consist of a mix of brand, content, and social experts, including strategists and analysts, creatives and designers, as well as producers and distributors- all dedicated to maximizing every media moment. We specialize in delivering the right content to the right audience at the right time, supported by best-in-class automation tools to deploy tailored assets on a large scale. Everything we do is purpose-built for the new marketing landscape: it’s addressable, flexible, and designed to reach data-informed target audiences while evolving based on their responses.Who we’re looking for:The Social Intelligence Analyst is responsible for working closely with the Social Intelligence Lead and Community Manager to prepare campaign insights and dashboards to optimize performance in real time. This role focuses on transforming social conversation data into actionable strategic insights through advanced data analysis, visualization, and reporting across multiple platforms and markets. We are looking for someone with experience in identifying key trends, developing actionable insights, and creating data-driven reports that inform strategy and enhance community engagement.What you’ll be doing:
- Main point of contact for Social Intelligence Lead and OU Studio X Social (Category) Strategist
- Mine insights and monitor risks across global TCCC network, combining social data with human insights to measure charter, content, and community performance
- Manage social listening efforts across all digital platforms, translating social conversations into strategic queries and keywords
- Consolidate data from Sprinklr and CreatorIQ to create cohesive reports with accurate data integrity
- Develop and maintain live dashboards for real-time campaign tracking and stakeholder insights
- Lead programming, tagging, and distribution of campaign reports to markets following central guidelines
- Monitor trending topics and collaborate with community managers for real-time communication insights
- Track influencer social listening via Sprinklr and CreatorIQ, conducting brand safety checks aligned with PACS
- Ensure global standardization of social metrics, collaborating with OU teams for data consistency
- Generate deep insights by looking beneath surface-level data to identify patterns, opportunities, and risks
- Work with Turkish market data while maintaining English-language reporting standards
What you’ll need:
- Advanced Sprinklr proficiency (essential)
- 3+ years of experience
- CreatorIQ experience for influencer tracking
- Data visualization experience including PowerBI integration
- Social platform expertise (TikTok, Instagram, X) and data structures
- Query definition and research methodology capabilities
- Data analysis and interpretation with sentiment analysis expertise
- Executive summary writing and clear communication of complex insights
- Dashboard creation and real-time reporting capabilities
- Brand safety protocols and compliance understanding
- Strategic thinking to connect data insights to business objectives
- Quality control and process standardization experience
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.When you click “Submit Application”, this will send any information you add below to VML. Before you do this, we think it’s a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.To help us track our recruitment effort, please indicate in your cover/motivation letter where (vacanciesinturkey.com) you saw this job posting.
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