Poste d’Associate en Gestion de Marque chez Standard Chartered à Taïwan
Présentation de l’Entreprise
Standard Chartered est une banque internationale qui se distingue par sa capacité à agir avec agilité tout en ayant un impact significatif. Forte de plus de 170 ans d’expérience, l’entreprise s’engage à apporter des changements positifs à ses clients, communautés et à ses collaborateurs. Avec une culture d’innovation et d’inclusivité, Standard Chartered vise à transformer la finance tout en respectant ses valeurs fondamentales.
Détails du Poste
Titre du Poste
Associate, Brand Management
Localisation
Ce poste est basé à Taipei City, Taïwan.
Date de Publication
Le poste a été publié le 8 juin 2025.
Description du Poste
Le rôle d’Associate en gestion de marque implique de nombreuses responsabilités stratégiques et opérationnelles, principalement axées sur les événements Marathon. Les activités clés comprennent :
Stratégie
- Élaborer des idées et des plans pour construire une stratégie nationale autour du parrainage du Marathon.
- Créer et développer des équipes de Marathon tant en interne qu’en externe.
- Maximiser la réputation de la banque à travers des parrainages et des campagnes variées.
- Collaborer avec différentes équipes pour optimiser l’exposition de la marque.
- Assurer le bon déroulement des exécutions d’événements comme le Marathon et les collaborations avec Liverpool FC (LFC).
Gestion des Médias Sociaux
- Gérer et promouvoir les événements Marathon sur Facebook et YouTube.
- Coordonner le développement de campagnes médiatiques avec des partenaires externes.
- Conduire des révisions de contenu en temps opportun pour garantir une communication efficace.
Support Communautaire
- Promouvoir les initiatives de fundraising pour le programme Futuremakers.
- Encourager l’engagement des employés et faciliter des opportunités de bénévolat.
Compétences & Expérience
Les candidats doivent posséder une formation en gestion de marque, communication ou un domaine connexe, avec un minimum de 5 ans d’expérience professionnelle dans un rôle similaire, de préférence au sein d’une organisation internationale.
Compétences Techniques
- Excellentes capacités de communication écrite et orale en anglais, avec des compétences en chinois souhaitables.
- Aptitude à utiliser divers outils de communication et moyens audiovisuels.
- Capacité à travailler de manière collaborative au sein d’une équipe diverse.
Valeurs et Engagement de l’Entreprise
Standard Chartered prône une culture de responsabilité sociale, d’inclusion et d’innovation, cherchant à améliorer continuellement son impact et la qualité du service. L’entreprise encourage une approche inclusive qui valorise les différences et favorise le potentiel de chacun.
Ce Que Nous Offrons
La banque propose un package salarial compétitif, englobant :
- Une couverture médicale et des assurances vie, ainsi qu’un soutien flexible pour le bien-être des employés.
- Un programme de congés reconfiguré, incluant un congé parental généreux et des options de travail flexible.
- Des opportunités d’apprentissage continu pour le développement personnel et professionnel.
Standard Chartered recherche des candidats engagés, motivés et passionnés pour faire une réelle différence au sein de l’organisation et au-delà. Ce poste représente une opportunité passionnante d’évoluer dans un environnement dynamique et inclusif.
📅 Date de publication de l’offre : Sun, 08 Jun 2025 07:37:50 GMT
🏢 Entreprise : Standard Chartered
📍 Lieu : Taipei City
💼 Intitulé du poste : Associate, Brand Management
💶 Rémunération proposée :
📝 Description du poste : Job SummaryStrategy
- Provide ideas and plan to build country strategy for Marathon sponsorship
- Develop constructed Marathon teams internally and externally to ensure a quality delivery
- Maximise the Bank’s reputation through Marathon sponsorship/ LFC/ Chamber sponsorships/ Band-wide collateral and campaigns across activities and build the Brand as the leading international bank in Taiwan
- Work closely with the teams to ensure best brand exposure obtained in accordance with Group agenda
- Support Community Impact, Brand and Sponsorship (CIBS) team administrative matters
- Support Marathon and LFC event execution across different vendors/ teams
- Support social media (Facebook and YouTube) content planning and development, social listening
- Brand management and communication: 40th anniversary and brand campaign development and execution
BusinessMarathon Project Support
- Marathon event website regular updates to follow up with vendor
- Staff engagement activities and internal broadcasting
- Help with Marathon storage in and out
- Race day staff tent management
- Race day logistic arrangement
RESPONSIBILITIES – Marathon Social media coordinator
- Promoting events across all social media platforms
- Marathon Facebook/ fan page management and daily updates
- Social media content review in a timely manner
- Coordinate with vendors to develop a successfully media campaigns
- Optimize creative assets and key visual to drive marketing goals
Support Community Impact for Marathon
- Profile Futuremakers to drive fundraising
- Support Futuremakers engagement / related activities
- Support VI runners’ invitation / VI running clinic
- Support employee volunteering opportunities
Key ResponsibilitiesMarathon Project Support
- Marathon event website regular updates to follow up with vendor
- Staff engagement activities and internal broadcasting
- Help with Marathon storage in and out
- Race day staff tent management
- Race day logistic arrangement
RESPONSIBILITIES – Marathon Social media coordinator
- Promoting events across all social media platforms
- Marathon Facebook/ fan page management and daily updates
- Social media content review in a timely manner
- Coordinate with vendors to develop a successfully media campaigns
- Optimize creative assets and key visual to drive marketing goals
Support Community Impact for Marathon
- Profile Futuremakers to drive fundraising
- Support Futuremakers engagement / related activities
- Support VI runners’ invitation / VI running clinic
- Support employee volunteering opportunities
CABM Team Support
- Support CABM administrative matters
- Asist Storeroom management
Processes
- Manage all segments to align with our Brand guideline.
- Manage and ensure our relevant colleagues/ third parties to align with Sponsorship standards and desk operating instructions
- Vendor management
- Back up for monitoring social listening to align with Group Guidance for social care responses
People & Talent
- Set individual objectives and goals to align corporate and CABM strategy
- Ensure the provision of ongoing training and development of people and ensure all critical functions are suitably skilled and qualified for individual role to deliver better performance
Risk Management
- Ensure a full understanding and effective management of the risk and control environment in area of responsibility, and actively seek advice from specialists wherever required.
- Ensure all material risk is identified, assessed, mitigate, monitored and reported, and that known risks are controlled within acceptable boundaries and to consistent standards.
- Ensure all applicable policies, procedures, limits and other risk control requirements are implemented and complied with. Ensure that applicable external rules and regulations are complied with.
- Align business (or functional) strategy with Risk Tolerance and Appetite and seek to optimize the risk-return profile of the business.
Skills and ExperienceInternal – functional
- Group, Regional and Country COMMS, CABM
- Local business functions
- Local support functions (HR, Legal, Compliance, etc.)
External
- CTRRA
- PR / advertising / event / media monitoring agency
Other Responsibilities
Embed Here for good and Group’s brand and values in [CABM Taiwan]; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures; Multiple functions (double hats);
- Good in written and spoken English, and preferably with strong Chinese writing skills.
- High level of engagement and commitment to work.
- Excellent communication and presentation skills.
- Tech-savvy in exploring different mediums/modes of communication and using audio-visual aids to achieve communication objectives
Qualifications
- Bachelor’s degree in a relevant field
With a minimum of 5 years of professional experience in a similar role in a global organisation * Chinese & EnglishAbout Standard CharteredWe’re an international bank, nimble enough to act, big enough for impact. For more than 170 years, we’ve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you’re looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can’t wait to see the talents you can bring us.Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you’ll see how we value difference and advocate inclusion.Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What we offerIn line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies – everyone feels respected and can realise their full potential.
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