Trade Marketing Manager – General Trade
Emploi Vietnam
Titre du poste : Trade Marketing Manager – General Trade
Entreprise : Manpower
Description du poste : Key responsibilities:
1. Lead the development and implementation of trade category plan for assigned channel:
- Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels
- Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
- Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
- Match brand objectives with customer/market needs
- Work with field sales team to ensure excellence in in-store activation
- Ensure sales team to execute the most efficient JBP and trade spends
2. Work out monthly rolling forecast for assigned channel:
- Prepare promotion sell-out volume with attention to market intelligence information
- Prepare input for brand and build incremental sales volume
3. Co-work with marketing team in launch/ re-launch and consumer promotion activities:
- Allocate promotion volume to assigned channel/ customers in charge
- Work out the brief for BTL agencies and sales team
- In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store
4. Co-work with Shopper Marketing team in developing and executing category/ schematic shopper promotions:
- Lead scheme proposal and execution
- Lead the communication to internal and external stakeholders on the scheme
- Follow up with POSM production gift sourcing and delivery to stores OTIF
- Conduct ROI and post-promotion evaluation
Job Requirements:
- At least 2-3 years experiences with CSP/ Trade Marketing managing level
- Strong both channel, category development & data analyst
- English working proficiency
- Growth mindset, strong analytic skill & result-oriented.
Salaire attendu :
Localisation : Vietnam
Date du poste : Thu, 01 May 2025 00:33:22 GMT
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