Senior Trade Marketing Manager
Emploi Afrique du Sud
Titre du poste : Senior Trade Marketing Manager
Entreprise : Ad Talent
Description du poste : Who we are: A leading FMCG business in AfricaWho we are looking for: A Trade Marketing Manager to work from Zambia who has previously worked within the African market.What you will do:
- Plan and execute direct marketing approaches including targeting, customization of Brand messaging and measurability, customer profiling and segmentation.
- Collaborate with Key stakeholders: Internal (management, brands/category, production and accounts /Finance) and external (Channel partners,Activation agencies and regulatory authorities)
- To oversee a strategic program of activities and events for brand/s
- Ensure the brand meets expectations through monitoring marketing trends and feedback (partner and stakeholders).
Key Expectations:
- Manage the trade spend and allocate the A&P (Advertising & Promotional spend) budget across all channels/customers.
- Segment the customer base and work closely with P&Ls to optimize channel strategies and maximize ROI
- Measure market potential channel wise and identifying target segment.
- Work closely with the marketing / Category management team to commercialize brand plans, looking at pack formats, pricing and promotions.
- Development and execution of trade / consumer promotions including pricing, sales estimates, operations liaison and POS development.
- Category Management, working with each brand manager to develop effective solutions for key accounts / working with all assets available and developing new programs when needed including in-store merchandisers.
- Monitor Brand Registrations. (Brand wise/SKUwise).
- Brand wise Development and Standardization of trade promotions in Top end & Retail.
- Define evaluation Matrix for marketing investments and Increase success rate of promotions and brand perception (footfall, conversion rates, loyalty programs)
- Track competition volumes and monitor competitor activities to evaluate our brand performance.
- Focus on developing promotional programs that attract business from wholesalers, distributors and retailers
- Identify Product category plans including range and merchandise proposals.
- Recommend and develop local market promotions to promote sales.
- Provide feedback to management on new product launches or re-launch initiatives.
- Design and execute launches to gain maximum distribution.
- Proactively communication and build relationships with the group Marketing & Media team.
- Collect and disseminate Best Practice for profitable Trade Marketing activities
- Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets
- Work to develop trade communications – Traditional and Digital
- POS Allocation / Visibility standardization at all channels
What you must have:
- Degree qualification (preferably in Trade Marketing & Marketing Communications)
- Min 10 years of marketing experience in FMCG domain (Africa experience preferable)
- Have an excellent understanding of marketing tools and techniques to increase the visibility, profile and brand equity for our group brands
- Have a good understanding of social media and the impact technology is having on communications and collaboration.
Skills & Experience
- A strategic and creative thinker with proven experience of working on diverse and wide-ranging communication strategies including all forms of media (Digital+Analog)
- Strong management and leadership skills demonstrated by evidence of leading high-performing teams that contribute to organisational objectives and show resilience in the face of changing priorities
- Experience of developing and managing strong and complex relationships across programmes as part of a centralised function and externally with multiple stakeholders
- Experience of managing of websites
- Experience of measuring the impact of communications campaigns
- Excellent project management skills
- Excellent verbal and written communication skills and an ability to communicate clearly with a range of people from diverse backgrounds and cultures.
- Experience of representing an organisation at external events
Competencies
- Strong, versatile Communication skills
- Good organizational, planning, and coordination skills
- Ability to multi-task and re-prioritize as needed
- Desire to take full ownership of assigned projects and can work independently
- Ability to manage multiple projects simultaneously
- Possesses a sense of urgency; is self-motivated and detail-minded
- Strong interpersonal skills and ability to build collaborative relationships
- Good verbal presentation, group dynamic, and facilitation skills
- Proactive approach in resolving problems and issues
Salaire attendu :
Localisation : Johannesburg, Gauteng
Date du poste : Fri, 16 May 2025 22:33:41 GMT
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