Opportunité Professionnelle : Directeur Marketing B2B pour la Région des États-Unis
Entreprise : BD
BD, un des leaders mondiaux en technologie médicale, recherche un Directeur pour ses activités de Marketing B2B dans la région des États-Unis. Cette position stratégique est essentielle pour soutenir la mission de l’entreprise : *« Avancer le monde de la santé »*. Cette annonce présente une occasion unique aux professionnels expérimentés dans le domaine du marketing médical.
Description du Poste
**Responsabilités Principales :** Le Directeur Marketing B2B est chargé de stimuler la croissance des revenus et des marges à travers l’expansion des canaux pour les produits et services de croissance. Le titulaire du poste collaborera étroitement avec la direction et les équipes de vente pour garantir que les objectifs à court et long terme soient dépassés.
- Développement de contenu et communication à travers les fonctions marketing.
- Gestion des solutions cliniques, y compris les évaluations, la formation et l’éducation.
- Planification et exécution de campagnes marketing numériques ciblées.
- Organisation et supervision des salons professionnels et des événements.
- Interaction continue avec les équipes de vente pour aligner les besoins marketing.
Leadership Général
Le candidat devra également démontrer des compétences en leadership, en collaborant efficacement afin de conduire des initiatives stratégiques et tactiques. La gestion des budgets et l’optimisation des dépenses sont des éléments clés pour atteindre les objectifs d’affaires.
Profil Recherché
**Éducation et Expérience :**
Le candidat idéal devra posséder une formation de niveau Bachelor, de préférence en affaires ou en sciences de la vie, avec un MBA souhaitable. Un minimum de 10 ans d’expérience en marketing dans le secteur des dispositifs médicaux ou des sciences de la vie est requis, ainsi qu’au moins 5 ans en gestion de marketing et/ou en stratégie de canal.
- Expérience significative en gestion d’équipe.
- Connaissance des canaux gouvernementaux et des entreprises de distribution en ligne.
- Capacité à mettre en place des stratégies commerciales efficaces.
Pourquoi Rejoindre BD ?
**Valeurs et Culture d’Entreprise :**
Un poste chez BD est une occasion d’intégrer une équipe qui valorise les opinions et les contributions des employés. L’entreprise s’engage à favoriser un environnement inclusif, où chacun peut se développer et s’épanouir. Grâce à des programmes tels que BD University, les employés sont continuellement encouragés à améliorer leurs compétences techniques.
BD est un employeur qui prône l’égalité des chances et évalue les candidats sans discrimination. Son engagement en faveur de l’inclusion et de la diversité est une pierre angulaire de sa culture d’entreprise.
Localisation et Conditions
**Localisation :** Covington, GA
**Salaire :** À discuter selon le profil et l’expérience
**Disponibilité :** Le poste requiert des déplacements jusqu’à 35% du temps à travers les États-Unis.
Pour en savoir plus sur cette opportunité et postuler, visitez le lien suivant : Postulez dès maintenant !
Cette opportunité au sein d’une entreprise de renom représente non seulement un défi professionnel enrichissant, mais aussi une contribution significative à l’avancement de la santé à l’échelle mondiale.
📅 Date de publication de l’offre : Sun, 29 Jun 2025 03:34:23 GMT
🏢 Entreprise : BD
📍 Lieu : Covington, GA
💼 Intitulé du poste : Director, US Region B2B Marketing
💶 Rémunération proposée :
📝 Description du poste : Job Description SummaryJob DescriptionWe are the makers of possibleBD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.The Director, US Region B2B Marketing is responsible for driving revenue and margin growth of products and services through channel expansion of growth products. The position will report directly into the Vice President/General Manager and work in close partnership with Platform & DTC marketing teams, and US sales team to ensure short and long-term growth objectives are exceeded.The role will lead the development of strategic channel expansion and customer related needs across marketing functions and business partners to support achieving commercial and marketing objectives.This includes the following responsibilities:Develop content and communications across Marketing functions and strategiesClinical Solutions – Assessments, Training and EducationDigital – Account Based Marketing / campaigns, lead mgt, etc.Trade shows & events – themes, contentPricing & ContractingValue OffersFunctional excellence – BD way of marketing content needsConsolidate market insights including market trends / market dataPartner & execute with sales leadership on marketing support / needsExecute against strategic planning (e.g. annual marketing plans, ASR development)GENERAL LEADERSHIP:Effectively partner and collaborate to drive key strategic and tactical marketing initiativesCollaborate with SCG & BU Clinical Leadership to coordinate region-wide initiatives and drive executionPartner and collaborate across BUs as needed to drive key strategic initiativesManage and optimize expense budgets to achieve business goals and objectives.Drive effective associate engagement including rewards & recognitionAdhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.Be agile and perform other related duties as assigned by the Vice President/General ManagerFlexibility to travel within US to other BD locations and customer sites up to 35% of the time.EDUCATION/EXPERIENCE:BS/BA in Business, Life Sciences, or a closely related discipline. MBA desirable.A minimum of 10 years of relevant Marketing experience in medical device and/or Life Science market is required with demonstrated success customer centric communication, collaborative strategic planning, and omnichannel engagement.A minimum of 5 years of Marketing Management and/or Channel StrategyA minimum of 3 years of experience leading teams.Sales experience is preferred.Experience with gov’t channels and/or e-commerce distribution companiesTrack record of achievement in delivering large and/or multiple projects and influencing business outcomes.Demonstrated ability to develop and implement commercial strategies, and convert these into tactical marketing plans, delivering results.Solid business acumen and knowledge of clinical and/or laboratory market environment.Sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary.Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.Excellent presentation and communication skills for a wide variety of audiences.Excellent interpersonal skills and ability to develop strong relationships with key opinion leaders, customers, advisory boards, and potential or existing business partners.Strong leadership skills with an ability to set a vision, lead change and to motivate others.Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.Strong leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.Why Join Us?A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills and expertise.To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.To learn more about BD visitBecton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.Required SkillsOptional Skills.Primary Work Location USA GA – Covington BMDAdditional LocationsWork Shift
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