User Acquisition Lead
Emploi Guatemala
Titre du poste : User Acquisition Lead
Entreprise : TechBiz Global
Description du poste : At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a User Acquisition Lead to join one of our clients’ teams. If you’re looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.Key ResponsibilitiesCampaign Ownership and ScalingOwn the strategy and performance across multiple paid channels, initially managing one or two and expanding based on success. Mentor junior buyers and guide creative/landing page workflows, while remaining hands-onBuild scalable acquisition funnels — from execution to iteration — with aggressive growth targets in mindRun high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTVContribute to channel strategy and cross-channel budget allocationCollaborate with CMO and executive team on quarterly UA goalsPerformance Analysis and StrategyMonitor performance daily using tools like Voluum, GA4, and internal dashboardsDrive decision-making through deep analysis of CPA, ROAS, retention, and cohort behaviorBuild and maintain internal reporting frameworks that guide strategic shifts and tactical movesCreative & Funnel OptimizationOwn the creative briefing process: define hooks, formats, and angles based on performance patternsCollaborate closely with the content and product teams to launch and iterate on high-converting landing pagesImplement systems to reduce creative fatigue and increase speed of testingPartnership Management & Media StrategyBuild strong relationships with traffic sources and negotiate premium placements and custom dealsExplore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteriaStay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordinglyAutomation & Scaling SystemsIdentify opportunities to streamline acquisition processes through automation and internal toolsCreate SOPs, playbooks, and experiment pipelines for scaling campaigns efficientlyChallenges You’ll TackleScale user growth from 30M to 100M in the next 12 months, optimizing for CAC, ROAS, and LTV — with full ownership of performance across your assigned channels.Build and oversee a scalable creative engine: Define briefs, testing frameworks, and creative feedback loops that drive sustained performance.Systematize landing page production: Set the playbook to launch, iterate, and scale high-converting pages, in close collaboration with product and design teams.Expand the acquisition mix: Proactively identify, test, and scale new channels (direct-buy, programmatic, or paid social), ensuring strong evaluation and rollout systems.Lay the foundations for a high-performance UA team: Lead by example in execution and strategy, and contribute to hiring, onboarding, and mentoring as the team grows.5–7 years of experience in user acquisition, performance marketing, or growth — with a focus on paid traffic channels (direct-buy, programmatic, or paid social).Proven track record of scaling campaigns with clear business impact (e.g., CAC reduction, LTV growth, revenue lift).Expertise in media buying operations: deep knowledge of tracking setups, UTMs, postbacks, pixel integrations, and attribution flows.Hands-on experience with platforms like Voluum, GA4, and acquisition channels such as TrafficJunky, ExoClick, TrafficStars, Meta, TikTok, or Google.Analytical mindset with strong decision-making skills — comfortable owning dashboards, spreadsheets, and cohort reports.Strategic experience building and scaling acquisition funnels — from creative testing to landing page optimization.Cross-functional leadership: ability to collaborate with product, creative, and data teams to align on growth goals.Experience mentoring or managing other buyers is a plus, but not mandatory.Soft SkillsStrong communication & collaborative skills (perfectly fluent in English)Goal-oriented, ownership and commitmentDoer mindset – we are moving fast and we need people who can find the right balance between executing, planning and strategyHumble – willing to learn, open to feedback#NSFW – you are comfortable building products that are based on uncensored models and content
Salaire attendu :
Localisation : Ciudad de Guatemala
Date du poste : Wed, 11 Jun 2025 03:40:30 GMT
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