ZMO 15587 – Digital Marketing Specialist

Emploi Afrique du Sud

Titre du poste : ZMO 15587 – Digital Marketing Specialist

Entreprise : Professional Career Services

Description du poste : Employer DescriptionBoutique inbound tour operatorJob DescriptionOur client is looking for a self-driven, trend-sensitive and creative Digital Marketing Specialist who can confidently work across digital platforms and support the sales team with fresh, compelling content. This is a hands-on role ideal for someone who thrives on initiative and isnt afraid to experiment and evolve with the fast-paced digital travel landscape.Key Responsibilities:Trend Research & Implementation:

• Proactively research, anticipate and apply the latest social media trends and digital marketing strategies specific to the travel and tourism industry
• Research and adapt e-flyer styles, templates and other trending formats for promotional campaigns
• Identify and implement trending advertising approaches to boost brand visibility

Content Creation & Analysis:

• Utilize tour operators library of videos and images to design impactful, engaging content
• Create and schedule content across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
• Analyze campaign performance and content effectiveness and make strategic adjustments accordingly

Sales Support:

• Assist sales consultants with visual presentations, incorporating videos and digital elements
• Design high-quality, on-brand marketing assets and pitch decks for client presentations

Tech Savvy & App Exploration:

• Be comfortable working across content creation tools, editing software, and scheduling platforms
• Constantly research and suggest new apps/tools that simplify or enhance content production

Proactive Learning & Idea Generation:

• Take ownership of your role bring new ideas to the table, stay ahead of trends, and experiment with new approaches
• Be willing to learn new digital tools, and enhance your own skill set without waiting for instruction

Qualifications

• Digital Marketing qualification or similar
• Minimum 23 years of experience in digital marketing, preferably in travel or hospitality
• Proven experience with social media management, content creation and campaign analysis
• Proficient in Canva, Adobe Suite, CapCut, WordPress or similar content editing tools
• Knowledge of Google Analytics, Meta Business Suite and email marketing platforms is a plus

Skills

• Strong research skills with a keen eye for visual trends
• Excellent written and verbal communication skills
• Self-starter with the ability to work independently and manage time effectively

Salaire attendu :

Localisation : Johannesburg, Gauteng

Date du poste : Wed, 28 May 2025 07:37:02 GMT

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