Emploi Taïwan
Titre du poste : 【TW/JP】Product Marketing Manager
Entreprise : Crescendo Lab
Description du poste : What You’ll Do / ResponsibilitiesCrescendo Lab is an Asian leading software company dedicated to providing marketing technology (MarTech), sales technology (SalesTech), and support technology solutions. Our mission is to transform business communications. We help businesses with digital transformation so they can focus on selling the product or services. With AI trend and this mission, we meet where the markets are and do not limit our product offerings to help enterprises improve marketing and sales efficiency and create greater business value.The RoleAs Crescendo Lab’s Product Marketing Manager (PMM), you will take the responsibility of launching and growing Crescendo Lab’s products in Asian markets including Japan, Taiwan, Singapore, and Thailand.You will advocate for the voice of the customer to develop and market our products – identifying which business customer segments Crescendo Lab can serve, understanding customers’ needs, and using research insights to influence Crescendo Lab’s product roadmap.You’ll have a understanding of product strategy, branding, full-funnel integrated marketing strategy, growth marketing and sales enablement, and a track record of cross-functional coordination. You will partner with Product, Creative, Engineering, Data Science, Marketing, Communications, and Sales and Customer Success. Reporting into the Head of Global Marketing based in Japan, this role can be based remotely anywhere in Japan or in Taiwan office through a hybrid of in-office and remote working.You WillDeeply understand the market, competitor context and market-specific regulations that make specific market a unique place to launch and grow productsCollaborate to design the product roadmap, completing market, competitor and customer research to map unmet customer needs and prioritize solutions that help enterprises succeedDrive go-to-market strategies – including targeting, segmentation, pricing, product positioning, value propositions, important messaging, marketing channels (paid, earned, and owned), budgets, and lifecycle campaigns – across the customer journey to convert, grow, and retain our customersHave deep empathy for our customers’ pain points and needs through qualitative and quantitative research (surveys, interviews, and product usage)Collaborate with product managers, engineers, designers, data scientists, and other team leads to identify impactful product opportunities, prioritize efforts and share insights on the marketOwn the metrics – be comfortable tracking and reporting out on goals, measuring performance, and identifying optimisation opportunitiesPartner with Sales and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagementWork with designers and copywriters to develop compelling and unique marketing collateral across channelsRequired QualificationsYou HaveThe ability to work with global Crescendo Lab colleagues in English (reading, writing and video meetings). Japanese or mandarin language skills are a plus5-8 years of marketing or consulting experienceDemonstrated understanding of product marketing, growth or lifecycle marketing, or similar go-to-market positions in Asian marketsDesigned go-to-market strategies for product launches, and conducting customer insights researchExperience in growth or lifecycle marketing by email, in-product, content marketing, and other owned/earned channelsAbility to work with a global team of stakeholders, explaining cultural and market differencesPassion for problem solving and B2B business to succeedCrescendo Lab has three operating principles to guide decision making and ensure we ship remarkable solutions:Growth Mindset – Become stronger together. We encourage critical thinking and continuous improvement, empowering every team member to reach their full potential and grow collaboratively. From understanding the root cause of problems to embracing mistakes and learning from them, every day here is full of challenges.Ownership – It’s not just about solving problems, but about creating impact. We encourage a proactive approach to new challenges, setting impactful goals, and adapting solutions flexibly to different contexts and needs.Transparency – Building a team that embraces fearless communication and mutual trust. We firmly believe that clear and inclusive communication is the cornerstone of trust. We have cultivated an open and transparent environment where every team member can speak freely and share resources with all colleagues.Preferred QualificationsCrescendo Lab is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want.Benefits / CompensationLegal BenefitsLabor Insurance, Health Insurance, Paid Leave, Pension, Marriage Leave, Employee Health CheckupsAdditional Benefits◎ Security & Well-beingStatutory benefits: Labor Insurance, Health Insurance, and Pension contributions◎ Flexible Work Environment8-minute walk from Taipei Arena MRT Station, providing convenient commuting optionsFlexible working hoursHybrid work model – required to work in the office twice a week to align with team meetingsOpen workspace – feel free to work from any comfortable spot◎ Company CultureYoung and dynamic team, flat organizational structure, and fast, bureaucracy-free communicationMutual respect and efficiency-driven culture built on trustAll opinions are valued, fostering a collaborative learning and growth environment◎ Perks & BenefitsUnlimited paid leave from day one! As long as the work is completed, there’s no cap on consecutive leave (all types of leave are fully paid)High-performance MacBook providedMonthly snack cabinet restocks + a variety of coffee and tea to keep you energizedFree weekly massages to help you relaxRegular team-building activities for bonding and funAnnual health checkups, mental health counseling, and physical therapy subsidies, with discounted rates for family members◎ Learning & Development OpportunitiesCompany-sponsored workshops and training courses to stay updated on industry trendsRegular internal talks by industry experts, providing the latest insights (previous speakers include engineers from Google North America, Silicon Valley, and big data specialists)For more details, check out our company blog:SalaryNegotiable
Salaire attendu :
Localisation : Taipei City
Date du poste : Tue, 22 Apr 2025 07:00:28 GMT
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