Senior Manager Go-To-Market (Football) – Prague or Warsaw
Opportunité de carrière chez Adidas : Senior Manager Go-To-Market (Football)
Localisation : Prague ou Varsovie
Adidas, un leader mondial dans le secteur du sport, offre une opportunité passionnante pour un poste stratégique de Senior Manager Go-To-Market (Football). Ce rôle est essentiel pour assurer le succès commercial de la catégorie Football et Multisport en Europe de l’Est.
Mission et responsabilités
Le candidat retenu sera responsable de la conception et de l’exécution d’un plan de mise sur le marché robuste pour la région, tout en respectant les directives des unités commerciales européennes. Parmi les responsabilités clés figurent :
- Élaboration de plans Go-To-Market : Développer une proposition complète pour les catégories tout en tenant compte des spécificités locales.
- Coordination de la planification : Superviser l’exécution du plan GTM pour l’Europe de l’Est, y compris la représentation de la marque en interne et en externe.
- Analyse commerciale : Utiliser des données de marché pour élaborer des plans de produit et des stratégies de distribution efficaces.
- Leadership : Inspirer et diriger une équipe pour créer un environnement de travail collaboratif et positif.
Compétences et expériences requises
Les candidats doivent justifier d’une formation universitaire dans un domaine pertinent, idéalement avec un accent sur le marketing et la vente, ainsi que d’une expérience de 6 à 8 ans en merchandising ou en marketing cross-fonctionnel. Les compétences suivantes sont également essentielles :
- Connaissance approfondie : Expertise en produits et en marketing pour le secteur du sport, avec un accent particulier sur le football.
- Capacité d’analyse : Compétences numériques et analytiques solides, avec une expérience en gestion de projets à l’échelle interfonctionnelle.
- Leadership : Aptitude à engager des équipes et à favoriser un climat de respect et d’inclusion.
Rémunération et culture d’entreprise
Adidas promeut une culture de la réussite, où la force physique et mentale est valorisée. Les employés sont encouragés à faire preuve de courage, d’innovation, d’esprit d’équipe et d’intégrité. La diversité et l’inclusion sont au cœur des opérations, et l’entreprise s’engage à ne pas tolérer la discrimination sous aucune forme.
Postuler pour cette opportunité
Si vous êtes passionné par le sport et que vous souhaitez évoluer dans un environnement dynamique et inclusif, n’hésitez pas à postuler dès maintenant pour rejoindre l’équipe Adidas.
Cette annonce est une occasion unique d’intégrer une entreprise qui s’engage pour l’équité et l’inclusion, tout en visant l’excellence dans le secteur du sport.
📅 Date de publication de l’offre : Thu, 12 Jun 2025 06:35:34 GMT
🏢 Entreprise : Adidas
📍 Lieu : Warszawa, mazowieckie
💼 Intitulé du poste : Senior Manager Go-To-Market (Football) – Prague or Warsaw
💶 Rémunération proposée :
📝 Description du poste : By continuing to use and navigate this website, you are agreeing to the use of cookies.
Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading…Team:LocationType:Grade:Create Alert×Select how often (in days) to receive an alert:StartPlease wait…Senior Manager Go-To-Market (Football) – Prague or WarsawPurpose & Overall Relevance for the Organization:Drive and ensure business success for dedicated Category (Football and Multisport) through the development and execution of a robust Category Go-To- (GTM)Market plan for East Europe, within the strategic framework set by the European Business Units and following Cluster Central Europe execution plan. Act as Category expert and key contact for Category in East Europe (Poland, Czechia, Hungary, Slovakia, Baltics) and own Category GTM plans end to end.Key Responsibilities:Deliver a complete Category GTM proposition & local category marketing plan (GTM plan) in line with overall company objectives for dedicated product division; Category GTM plan contains product, distribution across all countries and commercial channels, communication, activation tools and sports marketing from a hyperlocal perspective.
- Coordinate, execute and review the GTM Category plan for East Europe
- Represent the brand and the respective Business Unit internally and externally
- Strategically support and input into Europe Business Unit on local ranging and forecasting topics (such as data, mark-up, pricing maintenance, segmentation, allocation, etc.)
- Develop Category consumer profiles
- Provide input into SMU of local key accounts
Collaboration & Process:
- Acts as key contact person for Sales and cross functional marketing teams regarding Category product, activation and other GTM topics
- Develop Category plans and drive handover to Sales during Sales & Marketing meetings (SMM)
- Create and present specific promo ranges and product offers in alignment with Europe Business Unit together with Sports Marketing
- Ensures an efficient execution of the given sample order process & on target/budget
- Engage with a x-functional group of Category experts from different marketing & sales teams (“category/master-groups”) to drive the review and steering of the zone GTM plan and process for the Category
- Be a Pro-active ambassador for the Category and expert of the Category drivers in the marketplace
Commercial & Analytics:
- Demonstrate a “full marketplace” attitude (ALL countries & channels: DTC, WHS, X-border accounts) and stays in close exchange with the relevant Alliance Key Accounts teams
- Drive the successful sell-in process (from Category input, over pre-lines to sell-in meetings of identified strategic accounts)
- Develop relevant distribution and segmentation strategies to successfully manage key franchises in the zone (MRA tiering, Allocation)
- Use available market data to build dedicated product division plans (e.g. NPD data, Share of Search, market insights, sales data)
- Maintain regular analytics on the sell-in and sell-through performance of respective category (analytical support from Finance team)
- Give input to European Business Units on country price-grouping and submit requests exception throughout the pricing process
Leadership:
- Ability to lead and develop direct reports, from a functional and horizontal perspective
- Ability to create a positive workplace culture that leads to collective success as a team and organization, beyond the area of responsibility in GTM
- Living and representing the leadership behaviors that are expected at adidas
- Incorporating leadership framework elements into daily actions
Key Relationships:
- Cluster Central Europe SLT & their 1st lines
- Brand activation & Sports Marketing teams
- Sales, AKA & DTC
- European BU
- Cluster MOPS
- Business & Sales Development
- Finance teams
KPIs:
- Net Sales
- Net Margin
- Go In Margin
- Sell out
- Market share development
- Share of search
Knowledge, skills and abilities:
- Consumer focus with deep product and range knowledge
- Excellent understanding of the balanced relationship between brand and commercial aspects to develop distribution-channel-specific GTM solutions
- Strong organizational and convincing presentation skills
- Passionate about sports, preferably Football specific with knowledge of the sport
- Pro- active (engaging & impact-oriented) mindset, ability to think end-to-end
- Ability to work in a fast-paced environment with different international cultures
- Business mindset: Very good numerical and analytical skills, experience in finance
- Good experience to manage projects on cross-functional level
- Ability to travel, domestic or international, as required
- Manager with advanced cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories
- Passionate about sports & fashion
Requisite Education and Experience/Minimum Qualifications
- University degree in business, ideally with marketing and sales focus or equivalent professional experience
- 6-8 years of Merchandising Experience, cross-functional marketing and/or sales experience
- Fluency in English (written and spoken)
- IT skills: MsOffice (Excel and PowerPoint – advanced)
- Competencies also for hybrid teams (remote teams)
- People Connector – inclusive mindset and team player
- People leadership experience ideal
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.Job Title: Senior Manager Go-To-Market (Football) – Prague or WarsawBrand:Location: WarsawTEAM: Merchandising & PlanningState: MZCountry/Region: PLContract Type: Full timeNumber: 527767Date: May 29, 2025Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. © 2020 adidas. All Rights Reserved.
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